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IESE (España)
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Navigating the Realities of Emerging Markets
Kleinhempel, MatthiasArticle ART-2791-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementAll corporate compliance programs share a common feature: to ensure that the company obeys the law and that all organizational members behave ethically. However, multinational companies operating in a country like Mexico, for example, face issues very different from those of Germany -- a reality that many codes of conduct fail to recognize. The author's research on compliance programs in the emerging economies of Latin America reveals the special...Starting at €8.20
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Los desafíos de <i>compliance</i> en los mercados emergentes
Kleinhempel, MatthiasArticle ART-2791Business Ethics and Corporate Social Responsibility, Leadership and People ManagementAunque el objetivo de los directores de cumplimiento en cualquier empresa es asegurar el cumplimiento de la legislación e impulsar el comportamiento ético de todos sus miembros, la investigación del autor evidencia que la realidad a la que se enfrentan en los países desarrollados y los emergentes suele ser algo distinta. Por tanto, aunque hay una serie de aspectos comunes a cualquier programa de ética y cumplimiento, las prioridades, el enfoque d...Starting at €8.20
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The "Nut Rage Incident" - Corporate Culture in Crisis
Herrera Espaliat, Felipe; de la Cierva, YagoCase DPO-468-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People ManagementThis case describes the events that triggered a corporate crisis at Korean Air in December 2014. The case provides the time line of events while also identifying the company's shortcomings in conflict management, as well as the communication missteps it took and how these blunders weakened the relationship between the company and its various stakeholders. The case illustrates, step by step, how the company's mistakes kept snowballing until a top ...Starting at €8.20
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Arrebato por unas nueces - Una cultura corporativa en crisis
Herrera Espaliat, Felipe; de la Cierva, YagoCase DPO-468Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People ManagementEl presente caso describe los acontecimientos que detonaron una crisis corporativa en la compañía aérea Korean Air en diciembre del 2014. Al tiempo que se ofrece un escenario cronológico de los hechos, se identifican tanto los fallos en la gestión de los problemas como los desaciertos comunicacionales y el consiguiente debilitamiento en la relación con sus diversos stakeholders. Progresivamente, se muestra la escalada de errores que hicieron que ...Starting at €8.20