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IESE (España)
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Lecciones de un secuestro
IESE InsightArticle ART-2275Knowledge and Communication, Leadership and People ManagementEl arquitecto mexicano Bosco Gutiérrez fue secuestrado el 29 de agosto de 1990. Sus fuertes convicciones y resiliencia le permitieron afrontar la incertidumbre y escapar 257 días después.Starting at €8.20
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Ambushed by Adversity
IESE InsightArticle ART-2275-EKnowledge and Communication, Leadership and People ManagementThe uncertainty, threats and uncontrollable situations faced by the average business person may never be as extreme as what the Mexican architect Bosco Gutiérrez went through. But his story of how he mustered the strength within himself to overcome his ordeal offers valuable lessons on how to keep your wits about you when you find yourself suddenly ambushed by adversity.Starting at €8.20
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Jose Cuervo: Going Public
Jansat Mayench, Oriol; Carbonell López; Óscar; Rahnema Alavi, AhmadCase F-975-EFinanceThe initial public offering of José Cuervo (JC) in February 2017 marked a milestone in the world of tequila, as the first tequila company in the world to go public. The listing of the Mexican company was especially relevant because it took place months after the arrival of President Donald Trump to the White House. He had criticized the Mexican government and the need to renegotiate the North American Free Trade Agreement (NAFTA). The listing led...Starting at €8.20
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Grupo Velázquez
Mozo, Enrique; Gallo, Miguel ÁngelCase DG-1241-EStrategyThe founder of the Velázquez family group achieved an extraordinary level of development for its companies over a period of almost 30 years. But his devotion to the businesses was in detriment to the time and effort spent on bringing up his three children. On the founder's death, his children inherited the group, and one of them, Lorenzo, took over its executive management. Lorenzo continued to manage the family business with a certain degree of...Starting at €8.20
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The Mexican Social Security Institute - Towards deconcentration of health service providers
Jané E.; Ribera, JaumeCase P-1044-EService and Operations ManagementThree years ago, the Mexican Social Security Institute (IMSS), a highly centralized and hierarchical organization, started to devolve powers to its service units, grouped in decentrally managed medical areas (AMGDs). It was a slow process until a project was set up to create the necessary tools to administer the new decentralized system. Dr. Martín is the head of one of the new medical areas. He and his bosses have made the necessary changes to ...Starting at €8.20
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A Catalyst Journey During Corona Times (C)
Elvira, MartaCase DPO-744-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementAfter landing in Singapore by the end of 2020, while the COVID-19 pandemic still raged through most of the world, Cristina Ventura was immersed in intense activity. Her time in Singapore brought both many new opportunities, and time for reflection. She meditated daily on her purpose, and which projects -- and what people -- could help her maximize her impact. Ultimately, she saw herself as a catalyst for impact, connecting human, financial, and s...Starting at €5.74
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Inroads de México, A.C.
González F.; Guillén, F. J.; Martínez, J. L.; Martín Cavanna, J.Case M-1041MarketingSe analiza la introducción de una institución norteamericana en México. Su objetivo es contribuir a la promoción de jóvenes con talento pertenecientes a minorías étnicas. La implantación en México conlleva una modificación notable de estos objetivos para acomodarse a las circunstancias de este país. Se discuten los aspectos estratégicos y operativos de este desarrollo institucional.Starting at €8.20
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David Dickens. The Last Ditch Decision
Miller, PaddyCase DPO-25-ELeadership and People ManagementDavid Dickens has been out of B-School for ten years and, to all intents and purposes, his career has prospered. However, like many multi-lingual, upwardly mobile MBA graduates, he finds himself on a treadmill of international assignments. He considers whether he should join friends in a local dairy business back in rural England. However, things are made more complicated by his also having to solve a global marketing problem.Starting at €8.20
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La crisis del peso mexicano de 1994
Videla, PedroCase ASE-379EconomicsEl caso analiza las distintas potenciales causas de la crisis cambiaria mexicana de diciembre 1994.Starting at €8.20
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Ampliación y desarrollo de servicios de salud en áreas con alta marginación y sin cobertura
Lee, Gabriel Manuel; Ribera, Jaume; Rosenmöller, MagdaCase P-1008Service and Operations ManagementEl caso describe el desarrollo del PAC - Programa de Ampliación de Cobertura, desde su inicio en 1994 hasta principios del 2000. El PAC ha conseguido alcanzar una cobertura casi universal de la población que habita pequeñas comunidades rurales remotas. El caso describe la situación en 1994, las alternativas disponibles al Ministerio, y las características del programa diseñado. También presenta su desarrollo operativo, repasa las acciones emprend...Starting at €8.20