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IESE (España)
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Lecciones de un secuestro
IESE InsightArticle ART-2275Knowledge and Communication, Leadership and People ManagementEl arquitecto mexicano Bosco Gutiérrez fue secuestrado el 29 de agosto de 1990. Sus fuertes convicciones y resiliencia le permitieron afrontar la incertidumbre y escapar 257 días después.Starting at €8.20
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Ambushed by Adversity
IESE InsightArticle ART-2275-EKnowledge and Communication, Leadership and People ManagementThe uncertainty, threats and uncontrollable situations faced by the average business person may never be as extreme as what the Mexican architect Bosco Gutiérrez went through. But his story of how he mustered the strength within himself to overcome his ordeal offers valuable lessons on how to keep your wits about you when you find yourself suddenly ambushed by adversity.Starting at €8.20
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Pasaporte al éxito global
IESE InsightArticle ART-2591Knowledge and Communication, Leadership and People Management, Marketing, StrategyY además: la visión del presidente de Time Warner sobre la neutralidad de Internet, el peso de la relación previa a la hora de negociar, las oportunidades del marketing digital local, claves al asumir un nuevo cargo, el atractivo de España para las empresas extranjeras, los riesgos del greenwashing y la mejor fórmula para corregir una injusticia laboral.Starting at €8.20
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Passport to Global Success
IESE InsightArticle ART-2591-EKnowledge and Communication, Leadership and People Management, Marketing, StrategyPlus: Time Warner's Jeff Bewkes on net neutrality; contract negotiation time; local digital marketing; preparing for an executive role; reasons for optimism in Spain; greenwashing; three powerful remedies to restore justice for organizational wrongdoing.Starting at €8.20
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Navigating the Realities of Emerging Markets
Kleinhempel, MatthiasArticle ART-2791-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementAll corporate compliance programs share a common feature: to ensure that the company obeys the law and that all organizational members behave ethically. However, multinational companies operating in a country like Mexico, for example, face issues very different from those of Germany -- a reality that many codes of conduct fail to recognize. The author's research on compliance programs in the emerging economies of Latin America reveals the special...Starting at €8.20
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We're Changing. Hope On the Change! (Portuguese Version, Brazil)
Rodríguez-Lluesma, Carlos; Pin Arboledas, José Ramón; De Orúe, IgnacioCase DPO-445-PBInnovation and Change, Leadership and People ManagementOrange Spain embarks on organizational change with the arrival of a new CEO, Laurent Poillasot, and after a year launches an "agile" culture.Starting at €8.20
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The Leadership of Millennials at Microsoft (A): One generation amongst others (Portuguese Version, Brazil)
Stein, Guido; Martín, MiguelCase DPO-417-PBInformation Technologies, Innovation and Change, Leadership and People ManagementThis case opened with the departure of Rocío, one of the people Microsoft was counting on to develop the company's immediate future. Ana, the Director of the Major Accounts and Partners Unit at Microsoft Ibérica, and Luisa, the Human Resources Director, couldn't believe what was happening. Rocío was 26 years old, a telecommunications engineer and a member of the MACH program, the Microsoft Academy for College Hires, which included 17 other promis...Starting at €8.20
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Telefónica I+D
Porta, J.; Gómez, SandalioCase DP-110Leadership and People ManagementEl caso muestra el impacto de un sistema de valoración de puestos de trabajo (método HAY), en las políticas de RR.HH. (Retribución, Desarrollo profesional) y en los empleados de la empresa. Se cuestiona la validez de este enfoque, de valoración de puestos de trabajo, en una empresa puntera en el sector de telecomunicaciones y dedicada a la investigación y desarrollo, actividad donde la motivación de los empleados juega un papel que afecta directa...Starting at €8.20
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Dirección estratégica de recursos humanos en la pequeña y mediana empresa
Sánchez-Runde, CarlosTechnical Note DPN-42Leadership and People ManagementSe establecen pautas para la creación y desarrollo inicial del departamento de recursos humanos en empresas pequeñas y medianasStarting at €8.20
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Quarelli & Gabbianti (C)
Susaeta Erburu, Lourdes; Rodríguez, Cristina; Pin Arboledas, José RamónCase DPO-113Leadership and People ManagementEste caso es el desenlace final del caso Q&G. La compañía decide prescindir de su mítico director creativo y reorientar su negocio enfocándose a lo que tradicionalmente ha sido su "core business". Se llega a un acuerdo entre el holding y la subsidiaria italiana que ayudará a reforzar el negocio y a dar coherencia al mismo.Starting at €5.74