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IESE (España)
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Learning the Machine: Anovo Ibérica Introduces AI in Operations
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20
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Fernández-Vega Eye Institute (Portuguese version, Portugal)
Serrano, Alejandro; Moscoso, PhilipCase P-1137-PPInnovation and Change, Service and Operations ManagementThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Starting at €8.20
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Learning the Machine: Anovo Ibérica Introduces AI in Operations (Portuguese Version, Brazil)
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-PBInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20
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Digital Insurance: una estrategia de compensación (B)
Pin Arboledas, José Ramón; Stein, GuidoCase DPO-774Innovation and Change, Leadership and People Management, StrategyEl casi (A) expone las preocupaciones de Christian Presidente del Consejo de Administración, fundador y director del área de D+I+i de la compañía. DI es una compañía de software para apoyar a las compañías de seguros y reaseguros en el cálculo de los riesgos de transporte, aunque ya está ampliando sus servicios a otros sectores. Se basa en la utilización de Big Data, la Inteligencia Artificial, el Blockchain y la participación de varias compañías...Starting at €5.74
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Digital and Quantic: inteligencia artificial y psicología en Recursos Humanos
Pin Arboledas, José Ramón; Stein, GuidoCase DPO-745Innovation and Change, Leadership and People ManagementLawrence Stuick salió con dudas de la reunión. Le dolía la cabeza. Le parecía que cada uno de los asistentes había defendido sus propios intereses, aunque utilizasen argumentos técnicos. No sabía qué argumentos debería aceptar y cuáles no; ni qué decidir; ¿debería contratar a la empresa de selección o no? ¿tendría que aprovechar la ocasión para reducir el departamento de reclutamiento y selección? ¿Por qué no delegar la selección de los candidato...Starting at €8.20
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Telefónica: 95 años de innovación
Prats, Mª Julia; Bria, Vittoria EmanuelaCase E-217Entrepreneurship, Innovation and ChangeEra otro soleado y caluroso día en Madrid. Miguel Arias se encontraba en su oficina. En el escritorio del director global de Emprendimiento había una lista de preguntas que debería abordar durante una entrevista aquella tarde. El área de Innovación Abierta [Open Innovation] de Telefónica había recorrido un largo camino, caracterizado por los numerosos retos a los que se enfrentaba la compañía -la innovación en productos o el surgimiento de nuevos...Starting at €8.20
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Ambar: From a Guild Mentality to "Liquid Lawyers"
Stein, Guido; Stein, JaimeCase DPO-730-EInnovation and Change, Leadership and People Management, StrategyAs of October 2020, the internal teams were closed and running smoothly, with 60 attorneys covering all areas of business law practice. But this was only the beginning. Manuel Deó and Rosa Espín knew that there were bigger challenges ahead for their "on-demand" law firm that was challenging predominant business models in the sector. They were busy managing projects with their sixty lawyers, and wondered how it would be when there were two hundre...Starting at €8.20
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Telefónica: 95 Years of Innovation
Prats, Mª Julia; Bria, Vittoria EmanuelaCase E-217-EEntrepreneurship, Innovation and ChangeIt was another hot sunny day in Madrid. Miguel Arias was sitting in his office. On the Global Entrepreneurship Director's desk was a list of questions to address during an interview that afternoon. It had been a long road to open innovation in Telefónica, characterized by the many challenges the company faced: innovation in products, the rise of new competitors in new economies; as well as by the many goals reached, especially in the last ten yea...Starting at €8.20
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Barman: The Amazon Opportunity
Javier Pijoan; Villanueva, Julian; Balmaseda, CarmenCase M-1383-EInnovation and Change, Marketing, StrategyBarman was one of the four leading players in the spirits industry. Due to the pressure of sales and objectives, the commercial directors of some countries, such as the Netherlands, Belgium, or Germany, had decided to establish business relationships with the prominent e-commerce clients, among others, Amazon. The result was a boost in sales in the last two years. Spain, however, had not entered Amazon until then. In the last business review with...Starting at €8.20