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IESE (España)
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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Alstom (A): In Search of a Partner
Vendiola C.; Ariño, AfricaCase DG-1355-EStrategyIn March 1999, Alstom's chairman was reviewing the forecasted results of his company¿s first year of operation and he had plenty of reasons to be proud of the achievements of the company in only oneyear of operation. Alstom was a French giant in the energy and transportation business. Although the results looked very promising, competing in this industry required a strategy. The matter was complicated by GE's unwillingness to continue the license...Starting at €8.20
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Danzas Francia: Almacenaje y distribución europea
Domingo, A.; Farrán, JuanCase M-910MarketingSituación actual de la subcontratación de las funciones logísticas en Europa. Exposición de los motivos que habitualmente provocan el recurso a este tipo de organizaciones según los clientes (industriales o comerciales). Servicios ofrecidos por las organizaciones logísticas. Descripción de la evolución del grupo Danzas (objetivos, estrategias, medidas concretas) en los primeros cinco años de la década de los noventa. Descripción concreta de la or...Starting at €8.20
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Maison Lumineuse: An Online Assessment Process
Rábago, Eduardo; Stein, GuidoCase DPO-731-EInformation Technologies, Innovation and Change, Leadership and People ManagementMaison Lumineuse is a retailer of home and decor products with a history that goes back over 40 years. The company is a leader in its sector, with 12,000 employees and 120 stores. In mid-2020, at the height of the COVID-19 pandemic, the company is planning to reassign 120 staff currently employed as store-level HR heads. To this end, a decision is made to modify the assessment center method by doing the assessments online and partly automating sc...Starting at €8.20
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Tales of a Trader
Trauffler P.; Santomá, JavierCase F-785-EFinanceThis case is an introduction to the monetary markets from the viewpoint of a bank trader. It gives the opportunity to discuss the characteristics of the overnight market, swap market, instruments like the certificate of deposit and repurchse agreements. The case also introduces well known trading techniques such as interest carry trading.Starting at €8.20
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Services de Sûreté
Sabrià, FredericCase TD-107Business Ethics and Corporate Social ResponsibilityUna empresa francesa líder mundial en el sector de la electromecánica se plantea contratar los servicios de un grupo especializado en seguridad industrial. El Presidente Director General debe considerar la adopción de sistemas para paliar las amenazas externas (el espionaje industrial, por ejemplo), las amenazas internas (que provienen de los propios empleados y asociados de la compañía) y la cobertura de delitosStarting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Schneider Electric: Linking Pay to ESG
Ormazabal, GaizkaCase C-804-EAccounting and Control, Corporate GovernanceMarch 20, 2020 was a day of great concern for the board members of Schneider Electric (Schneider). The rapid spread of COVID-19 pandemic around the world was a source of anxiety not only because of the risk it posed to public health, but also for the dramatic economic consequences of the sanitary crisis. That day, the stock price of Schneider Electric had plummeted to 69.72 euros from more than 100 euros on the day of the last board meeting, Febr...Starting at €8.20
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Schneider Electric: vincular la remuneración al ESG
Ormazabal, GaizkaCase C-804Accounting and Control, Corporate GovernanceEl 20 de marzo de 2020 fue un día de gran preocupación para los miembros de la Junta de Schneider Electric (Schneider). La rápida propagación de la pandemia de COVID-19 en todo el mundo fue motivo de ansiedad no solo por el riesgo que representaba para la salud pública, sino también por las dramáticas consecuencias económicas. Ese día, el precio de las acciones de Schneider Electric se desplomó a 69,72 ? desde más de 100 ?, su valor el día de la ...Starting at €8.20
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Glassy Lenses
Serrano, Alejandro; Sabrià, Frederic; Grandes, Mª JesúsCase P-1201Accounting and Control, Service and Operations ManagementGlassy Lenses, un fabricante de lentes oftálmicas, tiene una planta en Francia que puede seleccionar convenientemente a diario qué pedidos de los que le llegan va a asumir, pero los cuellos de botella pasan de una sección a otra, dificultando así la planificación y ejecución de la producción. Ayuda a la dirección de la fábrica a elegir correctamente entre las distintas familias de productos y, de ese modo, maximizar el beneficio.Starting at €8.20