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Astralis Group: Determining a Brand Strategy
Esty, Benjamin C.; Hjortshoej, Mette Fuglsang; Billaud, EmilieCase HBS-721382-EStrategyAfter launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for multiple, team-based brands were that esports fans differed by game and the holding company structure made it easier to acquire and divest teams, Jakob Lund Christensen, the firm's chief co...Starting at €8.20
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We Actively Avoid Information That Can Help Us
Ho, Emily; Stackpole, ThomasArticle HBS-F2005B-EKnowledge and CommunicationWhy do people often resist knowledge that might benefit them? A new study suggests that they do so to protect their self-esteem.Starting at €8.20
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Providing Pensions for the Poor: Targeting Cash Transfers for the Elderly in Mexico
Levy, Dan; Coarasa, JorgeCase HBS-HKS787-EWhen the Mexican Congress approved the country's 2007 budget, it included an appropriation of 8.5 billion pesos allocated to provide non-contributive pensions to senior citizens. President Felipe Calderon wanted to introduce eligibility criteria that would ensure the new federally-funded pensions would go to poor seniors that would otherwise lack the means to sustain themselves. This case puts the reader in the shoes of Calderon's advisor, asking...Starting at €8.20
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Mario Laborin and the Turnaround of Mexico's Nacional Financiera (B)
Andrews, Matthew; Quijano, Eugenio AmadorCase HBS-HKS244-EMexico went through a major political transition in 2000, when Vicente Fox was elected President. Change was in the air throughout the country, and especially in government entities. One such entity was NAFINSA, the national development bank that had a stellar history in the first half of the twentieth century building the Mexican stock exchange and financing public projects. Its more recent history was less impressive, with charges of political ...Starting at €5.74
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Choosing the Road Less Traveled: How Cycling Took Hold in Copenhagen
Varley, Pamela; Mayne, QuintonCase HBS-KS1248-EEconomicsIn the first two decades of the 21st century, Copenhagen has vaulted to international attention for its enthusiastic bicycle culture and infrastructure. While it's tempting to dismiss this accomplishment as inherently easy because it took place in a city and country known for socially liberal politics, this case-by summarizing the history of cycling politics and policy in Copenhagen since the 1970s-shows that the evolution of Copenhagen as a bike...Starting at €8.20
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Providing Pensions for the Poor: Targeting Cash Transfers for the Elderly in Mexico Teaching Note
Levy, Dan; Coarasa, JorgeTeaching Note HBS-HKS788-ETeaching Note for HKS787Starting at €0.00