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IESE (España)
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Exportflowers BV
Zantinga J.Case P-653-EService and Operations ManagementA small export company in the Dutch cut flower industry finds itself confronted with a series of demands from a large UK supermarket. Issues include channel integration and control, the types of risks encountered in this type of industry, as well as purchasing policies at an auction center and large company. The case includes a description of the Dutch Auction System as used in the flower trade. A video can be supplied through the Flower Bureau i...Starting at €8.20
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Iluminum, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-678-EMarketingStarting at €8.20
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Amazon.com, Inc: la transformación mediante IA
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724Information Technologies, Innovation and Change, Leadership and People Management, StrategyEste caso describe el desarrollo y utilización de la IA en Amazon. Este caso ha sido usado en clase para discutir el amplio abanico de aplicaciones de IA en Amazon, los efectos competitivos de estas aplicaciones, el proceso para desarrollar estas aplicaciones, y el estado actual de la organización de Amazon.Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Raunchy E-mails, Too much Drinking and Dirty Dancing: A trilogy of sexual harassment cases across personal freedom, respect and decency (Portuguese Version, Portugal)
Vaccaro, AntoninoCase BE-175-PPBusiness Ethics and Corporate Social Responsibility, Decision Analysis"Raunchy E-mails, Too Much Drinking and Dirty Dancing" presents three sexual harassment-related cases which took place in a leading consulting firm, a retail company and a private bank, respectively. In the first case, a group of male consultants prepared an e-mail featuring the name, photo and department affiliation of about 12 female colleagues and asking other people to evaluate the attractiveness of each photo in order to obtain a "top ten"...Starting at €8.20
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Campuses as "Hunting Grounds": Documenting the Sex Assault Crisis at American Universities
Guzik, Paulina; de la Cierva, YagoCase DPO-784-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, MarketingLast decade, the number of sexual assaults in American campuses reached a peak, to the point that President Barak Obama spoke of a "national crisis". The case collects four episodes that happened in four different campus of prestigious universities, in order to get a better picture of how stakeholders react, and how university administration should respond.Starting at €8.20
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Chick-fil-A: Sandwiches and Culture Wars (A and B) - Teaching Note
de la Cierva, YagoTeaching Note DPOT-115-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Starting at €0.00
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Dividend Policy - Four Decisions
Estrada, JavierCase F-989-EFinanceAn important decision that companies must make periodically is whether to distribute part of their earnings to their shareholders as dividends, and if so, how large this proportion should be. Unfortunately, financial theory does not provide very clear guidance on this topic. The four decisions discussed below shine a light on some of the important variables that managers need to consider when making this critical decision.Starting at €8.20
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Guidant Corporation: ¿Divulgar o no divulgar Dilemas en el sector de los marcapasos
Vaccaro, AntoninoCase BE-168Business Ethics and Corporate Social Responsibility, Innovation and ChangeGuidant Corporation es una empresa de reciente creación en el campo de la alta tecnología que se dedica a la fabricación de dispositivos médicos como marcapasos, desfibriladores y sistemas de endoprótesis coronarias. Hacia mediados de 2002, Guidant descubre que algunos de sus marcapasos y desfibriladores que ya se han vendido e implantado en pacientes presentaban fallos y podrían no enviar la descarga eléctrica cuando fuera necesario. La compañía...Starting at €8.20