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IESE (España)
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PromoFarma 2018
Canals Margalef, Jorge; Masclans, R.Case SM-1692-ECorporate Governance, StrategyThis case explores the strategic challenges experienced in 2018 by the founders of PromoFarma, a software company that sells and distributes health and beauty products. In particular, the case raises: - Some strategic decisions needing to be taken - A process of internationalization - The search for future company shareholders - The design of the company's governanceStarting at €8.20
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Campuses as "Hunting Grounds": Documenting the Sex Assault Crisis at American Universities
Guzik, Paulina; de la Cierva, YagoCase DPO-784-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, MarketingLast decade, the number of sexual assaults in American campuses reached a peak, to the point that President Barak Obama spoke of a "national crisis". The case collects four episodes that happened in four different campus of prestigious universities, in order to get a better picture of how stakeholders react, and how university administration should respond.Starting at €8.20
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Tidal Cloud: Cost Allocation in the Cloud - Teaching Note
Raney, RobertTeaching Note CT-38-EAccounting and ControlThis case uses a contemporaneous setting to introduce core managerial accounting concepts related to cost allocation, cost systems, activity-based costing and cost analysis for strategic decision making. The case is set in July of 2016 with Tidal Cloud, a late-stage startup with three products that differentially consume indirect costs of the company. Tidal has benefited from a period of high growth and the potential of a lucrative exit is on ev...Starting at €0.00
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Dividend Policy - Four Decisions
Estrada, JavierCase F-989-EFinanceAn important decision that companies must make periodically is whether to distribute part of their earnings to their shareholders as dividends, and if so, how large this proportion should be. Unfortunately, financial theory does not provide very clear guidance on this topic. The four decisions discussed below shine a light on some of the important variables that managers need to consider when making this critical decision.Starting at €8.20
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Chick-fil-A: Sandwiches and Culture Wars (A and B) - Teaching Note
de la Cierva, YagoTeaching Note DPOT-115-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Starting at €0.00
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Professionalizing the Sales Force at The Veteran Tree
Villanueva, JulianCase M-1391-EEntrepreneurship, Leadership and People Management, MarketingIn March 2022, Jim Heisser, MD and founder of The Veteran Tree Co, was reflecting on the strong results his company had achieved in recent years. The historical growth in sales and profitability were something to be proud of and-after 2020 which was a disastrous year for the sector due to the pandemic-the company had returned to strong growth in 2021. Jim felt that what started as a small operation with humble goals was now becoming very big. Big...Starting at €8.20
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Iluminum, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-678-EMarketingStarting at €8.20
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Winston Products (A)
Sánchez-Runde, CarlosCase DP-116-ELeadership and People ManagementStarting at €8.20
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Interest rate swaps pricing - Exercises
Martínez Abascal, EduardoExercise FE-32-EFinanceThese problems are intended to give the student an opportunity to practice with the fixed income mathematics and also to give some exposure to international bond markets. The problems are based on the information containned on FN-314, Exhibit 2, Tables 12 to 15, from the Wall Street Journal Europe (WSJE) and the Finacial Times (FT).Starting at €8.20