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IESE (España)
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Deepwater Horizon: Spilling oil, money and trust
Vaccaro, Antonino; Machado, AnaCase BE-174-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, StrategyOn April 20, 2010, Deepwater Horizon¿a floating, semi-submersible, dynamically-positioned drilling unit¿exploded after a massive natural gas gusher from a natural reservoir located more than 13,000 feet under the sea floor. The explosion killed 11 people working on the platform and injured 17 others. After the explosion, an estimated 4.9 million barrels of oil spilled into the Gulf of Mexico over a period of 87 days, causing unprecedented damage ...Starting at €8.20
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Who Wants to Be a Millionaire Bill Ackman's Big Short of Herbalife
Vandebroek, Tom; Ferraro, Fabrizio; Simon, JanCase SM-1611-EBusiness Ethics and Corporate Social Responsibility, Finance, StrategyThis case describes how hedge fund activist Bill Ackman took a $1 billion short position on the shares of the nutrition company Herbalife. Ackman is convinced that Herbalife's business model is essentially a pyramid scheme, rendering it unsustainable as well as illegal. The case describes his arguments and the evidence he builds on. Other hedge fund titans soon took the opposite position on Herbalife, possibly because they fundamentally disagree ...Starting at €8.20
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Deepwater Horizon: Vertido de crudo, dinero y confianza
Vaccaro, Antonino; Machado, AnaCase BE-174Business Ethics and Corporate Social Responsibility, Decision Analysis, StrategyStarting at €8.20
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CEO de You Tube Susan Wojcicki: ¿Podrá reproducir su éxito
Elvira, Marta; Isabel VillamorCase SM-1649Innovation and Change, Leadership and People Management, StrategyStarting at €8.20
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YouTube CEO Susan Wojcicki: Can She Deliver Again?
Elvira, Marta; Villamor, IsabelCase SM-1649-EInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
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Mike McCready and Music Xray: Business model innovation in the music industry
Brankovic, Azra; Miller, PaddyCase DPO-246-EInnovation and Change, Knowledge and Communication, StrategyThe Music Xray case study can be used as a companion case to "Polyphonic HMI: Mixing Music and Math" (HBS Publishing, 2005) or as a stand-alone case. The case captures the emergence of a new business model in response to changes wrought on the music industry by the Internet, and particularly the advent of Web 2.0.Starting at €8.20
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El desastre del Mann Gulch
Montes, J. S.; Álvarez Alvarez, José LuisCase DG-1328Leadership and People Management, StrategyEl caso relata una situación de crisis extrema. Un grupo de bomberos forestales intenta apagar un fuego en el valle de Mann Gulch, Estados Unidos. El fuego es muy superior a la valoración inicial y la situación se convierte en una verdadera carrera por salvar sus vidas. Como resultado, mueren 13 bomberos y sólo el jefe y dos más consiguen escapar con vida. El caso permite discutir temas relacionados con el comportamiento de organizaciones y equi...Starting at €8.20
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Napster-Bertelsmann (A)
Evans W.; Used, Enrique; Ariño, AfricaCase DG-1353StrategyEn octubre de 2000, Bertelsmann y Napster llegaron a un acuerdo por el cual Bertelsmann prestaba a Napster 50 millones de dólares con opción de adquirir una participación mayoritaria en la empresa. Napster utilizaría este dinero para desarrollar una tecnología destinada a hacer que los usuarios pagaran la música que descargasen de la red. Ambas partes acordaron crear un modelo empresarial basado en el pago de una licencia de suscripción. Además, ...Starting at €8.20