This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
IESE (España)
-
Chick-fil-A: Sandwiches and Culture Wars (A and B) - Teaching Note
de la Cierva, YagoTeaching Note DPOT-115-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Starting at €0.00
-
Campuses as "Hunting Grounds": Documenting the Sex Assault Crisis at American Universities
Guzik, Paulina; de la Cierva, YagoCase DPO-784-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, MarketingLast decade, the number of sexual assaults in American campuses reached a peak, to the point that President Barak Obama spoke of a "national crisis". The case collects four episodes that happened in four different campus of prestigious universities, in order to get a better picture of how stakeholders react, and how university administration should respond.Starting at €8.20
-
Raunchy E-mails, Too much Drinking and Dirty Dancing: A trilogy of sexual harassment cases across personal freedom, respect and decency (Portuguese Version, Portugal)
Vaccaro, AntoninoCase BE-175-PPBusiness Ethics and Corporate Social Responsibility, Decision Analysis"Raunchy E-mails, Too Much Drinking and Dirty Dancing" presents three sexual harassment-related cases which took place in a leading consulting firm, a retail company and a private bank, respectively. In the first case, a group of male consultants prepared an e-mail featuring the name, photo and department affiliation of about 12 female colleagues and asking other people to evaluate the attractiveness of each photo in order to obtain a "top ten"...Starting at €8.20
-
OpenAI y el mercado de los grandes modelos de lenguaje
Samila, Sampsa; Berrone, PascualCase SM-1742Business Ethics and Corporate Social Responsibility, Innovation and Change, StrategyEl caso se centra en Sam Altman, el CEO de OpenAI, y las trascendentales decisiones que debía tomar con respecto al rumbo de la empresa en un mercado, el de los grandes modelos de lenguaje (LLM), que crecía rápidamente. Gracias al éxito del GPT-4, OpenAI se había convertido en un actor prominente del sector, y Altman tenía que elaborar una estrategia integral con la que mantener la posición de la empresa y, al mismo tiempo, sortear los complejos ...Starting at €8.20
-
Voltium, Inc. (Portuguese Version, Brazil)
del Potro, Eloy; Stein Martínez, Guido; Pin Arboledas, José Ramón; Vázquez-Dodero de Bonifaz, Juan CarlosCase BE-173-PBBusiness Ethics and Corporate Social ResponsibilityThe manager at Voltium,a European company that was installing electricity in various parts of an African country, pondered whether it was justifiable to yield to the extortion of a local public official of the Dambo region, just as the company was about to finalize the project for the electrification of the area. This case was recognized by the European Foundation for Management Development (EFMD) as the best publication in the 2012 Case Writing ...Starting at €8.20
-
Los desafíos de <i>compliance</i> en los mercados emergentes
Kleinhempel, MatthiasArticle ART-2791Business Ethics and Corporate Social Responsibility, Leadership and People ManagementAunque el objetivo de los directores de cumplimiento en cualquier empresa es asegurar el cumplimiento de la legislación e impulsar el comportamiento ético de todos sus miembros, la investigación del autor evidencia que la realidad a la que se enfrentan en los países desarrollados y los emergentes suele ser algo distinta. Por tanto, aunque hay una serie de aspectos comunes a cualquier programa de ética y cumplimiento, las prioridades, el enfoque d...Starting at €8.20
-
Medtronic Inc.: From Corporate Mission to Organizational Culture (A)
Corrales A.; Melé, DomènecCase BE-156-EBusiness Ethics and Corporate Social ResponsibilityTwelve years after the foundation of Medtronic Inc. in 1949, Earl Bakken, one of its founders, wrote the Corporate Mission Statement of this company. Since then, this organization has been a mission-driven and values-centered organization with an adaptable business strategy. In 1989, Bill George, an admired manager, was appointed as President and Chief Operations Officer. Bill saw in Medtronic several outstanding features fully in line with his m...Starting at €8.20
-
New England Wire and Cables (A)
Melé, DomènecCase TD-118Business Ethics and Corporate Social ResponsibilityEste caso es una adaptación libre para la docencia de la película de Norman Jewison "Other People's Money" (USA, 1992). Narra la historia de una adquisición hostil. La empresa, fundada hace 81 años, ha tenido épocas de esplendor pero en los diez últimos años el precio unitario de las acciones ha caído de 60 a 10 dólares. La divisón más importante lleva tres años en pérdidas, aunque la empresa en su conjunto da beneficios. Garfield Investments se ...Starting at €8.20
-
Fusplas Inc.: Eligiendo un nuevo presidente ejecutivo (B)
Melé, DomènecCase BE-164Business Ethics and Corporate Social ResponsibilityJoseph Park, el cofundador de Kozmo.com, estaba eufórico. Era el 23 de diciembre de 1999 y acababa de recibir una llamada que se convirtió en el mejor regalo de Navidad de su vida. Un grupo de inversores liderado por Amazon había decidido invertir más de 100 millones de dólares en su proyecto emergente. El mercado de capitales apostaba por todos los proyectos relacionados con Internet y el NASDAQ alcanzaba cada vez cotas más altas todos los meses...Starting at €5.74
-
Building a 'Grand' Style: The John F. Kennedy's Experience
Leggett, Brian O'Connor; Salvia, A.Case DPO-103-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe Kennedy case is about how someone who was uneasy speaking in public became one of the best-remembered political orators of the 20th century. Kennedy worked hard to develop his oratorical abilities, while learning to turn controversy to advantage and polishing his networking skills. The case also deals with the advent of TV debates and audience management. Finally, it looks at examples of Kennedy's grand style: his inaugural address and his Be...Starting at €8.20