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IESE (España)
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Ambushed by Adversity
IESE InsightArticle ART-2275-EKnowledge and Communication, Leadership and People ManagementThe uncertainty, threats and uncontrollable situations faced by the average business person may never be as extreme as what the Mexican architect Bosco Gutiérrez went through. But his story of how he mustered the strength within himself to overcome his ordeal offers valuable lessons on how to keep your wits about you when you find yourself suddenly ambushed by adversity.Starting at €8.20
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Navigating the Realities of Emerging Markets
Kleinhempel, MatthiasArticle ART-2791-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementAll corporate compliance programs share a common feature: to ensure that the company obeys the law and that all organizational members behave ethically. However, multinational companies operating in a country like Mexico, for example, face issues very different from those of Germany -- a reality that many codes of conduct fail to recognize. The author's research on compliance programs in the emerging economies of Latin America reveals the special...Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Con Roux Construction (B)
Miller, PaddyCase FH-498-ELeadership and People ManagementStarting at €5.74
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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Gencor transformed: The keys era
Ferreira, Anton; Miller, PaddyCase DG-1247-ELeadership and People ManagementStarting at €8.20
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Con Roux Construction (C)
Miller, PaddyCase FH-570-ELeadership and People ManagementThe case resumes the history of Con Roux Construction as covered in cases (A) and (B).Starting at €5.74
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Con Roux Limited - Company Culture - Teaching Note
Miller, Paddy; Dovey K.Teaching Note FHT-31-ELeadership and People Management(See case FH-615-E)Starting at €0.00
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Con Roux Construction (Pty) Ltd. (A)
Ferreira, Anton; Miller, PaddyCase DG-990-ELeadership and People ManagementCon Roux Construction covers a period of 4 years, 1987-1991 in which the company undergoes a change of management, introduces radically different management systems and, in the process, is awarded a gold medal from the National Productivity Institute of South Africa. The issue that faces the new management is how to sustain this process into the 90s while trying to survive in a declining market.Starting at €8.20