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Ivey Business School (Canada)
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Diana Uribe: From Radio to Podcasts
Liliana Lopez JimenezCase IVEY-9B20M102-EEntrepreneurship, StrategyDiana Uribe was a successful cultural personality in her native Colombia, best known for her national radio show about world history. Since 2000, the show had aired every Sunday on Caracol Radio, Colombia’s most popular news radio station. On October 9, 2Starting at €6.75
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Solubles Instantaneos C.A.: A Family Heritage, Looking To The Future (Spanish Version)
Angélica Sánchez-Riofrío; Nathaniel Lupton; Teresa Larreta-MendozaCase IVEY-9B17MS176Entrepreneurship, StrategyIn July 2017, Jorge Salcedo-Benitez was reflecting on his first decade as president of Solubles Instantaneos C.A. (SICA). Under his leadership, SICA had retained ownership of two leading brands of instant coffee in Ecuador: Don Café and Café Oro. As his descendants prepared to take the helm, Salcedo-Benitez wondered whether the company was still headed in the right direction. Giants like Nestlé S.A. dominated the markets elsewhere, in part by con...Starting at €6.75
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Cabalonga S. A.: Seeking Sustainability and Self-Sufficiency
Nathaniel LuptonCase IVEY-9B19M005-EEntrepreneurship, StrategyCabalonga S. A. (Cabalonga) was a unique, low-cost hostel located in the small seaside town of Puerto Cayo, Ecuador. The beachfront land on which Cabalonga was established had been inherited by one of the two proprietors. In 2017, the company did little better than break even, but the hostel did provide the occasional weekend getaway for its owners. However, the weekend getaways had actually become hectic cross-country commutes for the owners, an...Starting at €6.75
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Bajaj Auto Limited: Trouble with Argentine Peso
Ganesh Kumar Nidugala; Rashmi ShuklaCase IVEY-9B19N010-EFinance, StrategyIn December 2015, the new government in Argentina lifted capital controls, leading to a sudden drop in the value of the Argentine peso. This depreciation of the peso had the potential to significantly affect companies that exported goods to Argentina. One such company was Bajaj Auto Limited (Bajaj Auto), an Indian exporter of motorcycles to Argentina. On December 18, 2015, Bajaj Auto’s shares dropped 2.43 per cent and lost over US$212 million in ...Starting at €6.75
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Citibank Argentina
Bodo B. Schlegelmilch; Kussai El-ChichakliCase IVEY-9A99A031-EMarketing, StrategyCitibank Argentina faces a number of questions on how to develop its future strategy in its credit card business. Citibank is the most successful foreign bank in Argentina and is number one in the country's credit card business. To defend its position as leader, Citibank has to maintain its role as driver of the business, since aggressive competition from American Express and others can be expected. However, intensifying competition involves incr...Starting at €6.75
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Hugo Chavez's Public Policy Vision for Venezuela: Rooted in the Past, Doomed in the Future (Spanish version)
David W. Conklin; Danielle CadieuxCase IVEY-9B06MS59StrategyHugo Chavez se?al? a menudo a Simon Bolivar como el modelo para su filosof?a pol?tica, centrado en la visi?n de Bolivar de una Am?rica latina unificada y independiente. En 1998, Chavez funcion? en la elecci?n presidencial, en una plataforma que se opuso a lo que ?l llam? el neoliberalismo salvaje; de los a?os del 1990. Los discursos de Chavez en la campa?a electoral de presidencial acentuaron la importancia del soberan?a nacional; y la justicia e...Starting at €6.75
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Shrimp Farming in Ecuador (Spanish version)
David W. ConklinCase IVEY-9A97HS05StrategyEl principal protagonista de esta caso, operaba un extenso criadero de camarones en Ecuador. La cadena de valor de la producci?n de camarones consist?a en varias actividades que culminaban en la preparaci?n de una amplia variedad de aperitivos y comidas congeladas. Para incrementar las ganancias, la compa??a enfrent? el desaf?o de moverse aguas arriba en la cadena de valor. Mientras tanto, el consumo global de productos con valor agregado de cama...Starting at €6.75
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