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HBSP (USA)
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Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate, Teaching Note
Quelch, John A.; Badame, DianeTeaching Note HBS-914502-EMarketingTeaching Note for Product #914501Starting at €0.00
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Integrating Renewable Energy in Argentina, Teaching Plan
Datla, Anjani; Lee, HenryTeaching Note HBS-KS1289-EEconomicsTeaching plan to case KS1288Starting at €0.00
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Roll Back Malaria and BCG: the Change Initiative, Teaching Note
Ashraf, Nava; Kindred, NatalieTeaching Note HBS-914041-ETeaching Note for 910023.Starting at €0.00
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Ernesto Tornquist: Making a Fortune on the Pampas, Teaching Plan
Jones, Geoffrey G.; Takayama, EmilieTeaching Note HBS-820066-EEconomicsTeaching plan for case 807155.Starting at €0.00
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Customer Visits for Entrepreneurs
Cespedes, Frank V.Case HBS-812098-EEntrepreneurshipProvides practical guidelines for conducting customer visits to explore and validate demand for an entrepreneurial offering. Reviews conditions under which visits will yield superior insights, compared to other research methods. Describes criteria for selecting visit sites; how to plan for visits; how to conduct them most effectively; and how to debrief after visits. The note is therefore relevant to MBA, Executive Education, Field Study, or proj...Starting at €8.20