This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Default Category
-
Delirio: Branding and Dancing during the Pandemic
Juanita Cajiao; Enrique RamirezCase IVEY-W29892-EMarketing, StrategyEarly in 2020, la Fundación Delirio (Delirio), a salsa dance, music, and circus arts show from Cali, Colombia, faced the abrupt and indefinite suspension of its presentations because of lockdowns associated with COVID-19. The general director and the staff who remained had to find new ways to connect with their audiences, relying on the strength of the brand, which help them stay afloat despite restrictions on live performances. However, when con...Starting at €8.20
-
Coaching at Banco Azucarero de Cali (BAC) (B) (Portuguese Version, Brazil)
Susaeta Erburu, Lourdes; Serrano, Germán; Pin Arboledas, José Ramón; Cardona Soriano, PabloCase DPO-35-PBLeadership and People ManagementIn Case (B), the area manager - and new coach - takes on the evaluation interview and professional development plans of two branch managers - coachees - one with high potential and the other with limited perspectives in the bank. The exhibits show the evaluation tools used: the 180º Evaluation Chart and the "Spiders", which show the competency profiles.Starting at €5.74
-
Uber: Competing Globally
MacKay, Alexander J.; Migdal, Amram; Masko, JohnCase HBS-720404-EStrategyThis case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (United States), Bogot (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and re...Starting at €8.20
-
Devil in the Details: Designing a Social Impact Bond Agreement in Medellin Teaching Plan
Levy, Dan; Varley, PamelaTeaching Note HBS-KS1168-EEconomicsThis teaching plan accompanies Case Number 2043.0. In July 2012, three freshly-minted Harvard Kennedy School graduates bought one-way tickets to Medellin, Co-lombia, to launch a nonprofit startup they called Instiglio. Their idea: to bring Social Impact Bonds, still experimental even in affluent nations, to Colombia and other low to middle income countries. This statistics case-one of two nearly identical HKS cases about Instiglio-provides backgr...Starting at €0.00
-
Hindú: Revitalizing a Colombian Tea Brand (Spanish version)
Juanita Cajiao; Diana LealCase IVEY-W34900Marketing, StrategyIn late 2019, the Colombian company Agrícola Himalaya SA was undertaking a strategy to double its sales by 2030. The company’s popular Hindú brand of teas, developed over six decades, had expanded to include not only black and green teas but also herbal teas, fruit teas, ready-to-drink products, and an iced tea line. Over the past 10 years, the company had enjoyed steady growth, distributed its products throughout the Americas, and developed a Kn...Starting at €8.20
-
Metaza: Implementing Corporate Governance in a Family Business
Gonzalo Gomez Betancourt; José Luis Rivas; Pedro VazquezCase IVEY-W34069-EDecision Analysis, StrategyMetaza SA (Metaza) was a family business created by two brothers who later invited their younger siblings to join the firm. Metaza operated in the steel sector, a capital-intensive business with fierce competition. The industry had experienced several mergers and acquisitions led by international players. To remain competitive, Metaza had changed its strategy, moving away from being a steel dealer and toward being a value-added producer. However,...Starting at €8.20
-
Metaza: Implementación De La Gobernanza Corporativa en Una Empresa Familiar (Spanish version)
Gonzalo Gomez Betancourt; José Luis Rivas; Pedro VazquezCase IVEY-W36193StrategyMetaza SA (Metaza) was a family business created by two brothers who later invited their younger siblings to join the firm. Metaza operated in the steel sector, a capital-intensive business with fierce competition. The industry had experienced several mergers and acquisitions led by international players. To remain competitive, Metaza had changed its strategy, moving away from being a steel dealer and toward being a value-added producer. However,...Starting at €8.20
-
La gestión y el conflicto laboral: el caso del Hospital de San Juan de Dios
Gallardo H. M.; González I. D.; García Prat, AntoniCase P-1027Service and Operations ManagementEl Hospital San Juan de Dios en Ríonegro, Antioquia, Colombia, ha afrontado una situación muy difícil debido a dificultades financieras y laborales. Después de cinco años de gerencia integral y negociaciones en diferentes frentes, incluyendo aspectos laborales, la situación ha cambiado. La productividad pudo incrementarse y las condiciones laborales se pudieron estabilizar para el beneficio del hospital y su fuerza de trabajo. Para que el Ministe...Starting at €8.20
-
Coaching en el Banco Azucarero de Cali (BAC) (A)
Susaeta Erburu, Lourdes; Serrano, Germán; Pin Arboledas, José Ramón; Cardona Soriano, PabloCase DPO-34Leadership and People ManagementEste caso presenta dos temáticas complementarias: la entrevista de evaluación del desempeño y el «coaching» directivo. El caso se desarrolla en una entidad bancaria. En el caso A, el director de zona se enfrenta por primera vez a un proceso de evaluación 180º y tiene que hacer su propio autodiagnóstico. La discusión se plantea en torno a cómo afronta sus resultados y el papel pasivo de su propio «coach».Starting at €8.20
-
La Fundación Corona y el Hospital de San José
Guillén, F. J.; Martínez, J. L.; Martín Cavanna, J.Case M-1037MarketingSe analiza como la manera de hacer explícita su misión, pese a estar definida de manera concreta, permite al mismo tiempo la flexibilidad para abrirse a nuevos campos, como el de la asistencia sanitaria, sin abandonar sus objetivo fundacionales.Starting at €8.20