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Eric Edelson and Fireclay Tile: An Unusual Path to Entrepreneurship
Chambers, J; Luther, JCase SGSB-E490-EEntrepreneurshipIt was February 2009, when Eric Edelson wondered to himself how he had gotten into this situation. Less than two years earlier, Edelson had been an MBA student at the Stanford Graduate School of Business ready to market a footwear product to the elderly. Since then, he had been unemployed, fired from his first job, and had acted as an underpaid consultant for a series of small and struggling companies. At present, Edelson was an operator at Firec...Starting at €8.20
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Black Iris Systems
Dodson, DCase SGSB-E492-EEntrepreneurshipThe Black Iris Systems vignette describes a brief scenario where the CEO of Black Iris Systems, Malcolm Briggs, receives opposing emails from two of his board members re: their differing points of view about their participation in the board. The scenario causes him to evaluate the role of board members and his goals for the organization.Starting at €8.20
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Donatella, LLC
Dodson, DCase SGSB-E493-EEntrepreneurshipDonatella, LLC will be losing a key board member in about two years, and the current board members must work to find a new member to replace him with someone with similar operational experience. After finding Peter Jeter, the company struggles with how to pay him, as detailed in an email chain between the board of directors. Sara Johnson, Donatella’s CEO, becomes stuck in a situation of choosing to overpay this new board member, upset her board m...Starting at €8.20
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Peixe Urbano (B): From Founder to Turnaround CEO
Rao, H; , Yin, LiCase SGSB-E494B-EEntrepreneurshipThis case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers by companies such as Peixe Urbano, Groupon, and Living Social. Vasconcellos and his team experience tremendous success with the model in Brazil, but are soon pressured to expand to neighboring countries as a result of the arrival of competit...Starting at €5.74
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A Note on Human Resources in Developing Economies
Rosen, H; Siesinski, S; Yin, LiCase SGSB-E497-EEntrepreneurshipEntrepreneurs seeking to start companies in developing economies face significant human resource challenges. Before embarking on their ventures, entrepreneurs should articulate a talent management strategy that describes how they will source, identify, screen, and manage employees, including rank and file workers, mid-level managers, and senior executives as the company scales. In developing such a strategy, the most important considerations wi...Starting at €8.20
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Qualtrics: Scaling an Inside-Sales Organization
Patell, J; Quigless, M; Bowman, KCase SGSB-E503-EEntrepreneurshipCEO, Ryan Smith and the rest of the founding team at Qualtrics grew the company to 350 employees and an estimated $50M in revenue through an inside-sales model. After ten years of bootstrapping however, the company took on $70M in funding from prominent venture capital funds. With this milestone, the team faced a new inflection point in the company’s growth. To support the next phase of evolution, Smith brought in John D’Agostino as the new H...Starting at €8.20
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New Enterprise Associated in India: The Agile International Venture Capital Firm
Ziebelman, P; Yatsko, PCase SGSB-E505-EEntrepreneurshipA swelling current account deficit, ballooning interest rates, and a plunging currency: These were just some of the worrisome trends in India that Krishna ‘Kittu’ Kolluri contemplated on his 20-hour return flight from Mumbai to Silicon Valley in September 2013. The U.S-based general partner co-leading India investments at New Enterprise Associates (NEA) reflected on how the American venture capital firm just 18 months earlier had set aside US$200...Starting at €8.20
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Wildfire Interactive Inc. (B)
Foster, G; Luther, JCase SGSB-E506B-EEntrepreneurshipAlain Chuard and Victoria Ransom reflected on their history as founders of Wildfire Interactive Inc. (Wildfire). Originally called Promotion Builder, Wildfire had evolved from an in-house marketing solution used by the duo’s adventure travel company to a multi-platform software program used by thousands of businesses globally. The Wildfire product enabled these customers to develop customized social-media marketing campaigns composed of video a...Starting at €5.74
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Search Funds - 2013: Selected Observations
Dodson, D; Kelly, P; Grousbeck, I; Rosenthal, S; Luther, JCase SGSB-E521-EEntrepreneurshipSince 1996, the Center for Entrepreneurial Studies (CES) at the Stanford Graduate School of Business has conducted a series of studies on the performance of search funds. This study, as well as its predecessors, has endeavored to gather data and gain insight into all known search funds. Each of these studies portrays the aggregate characteristics of search funds, presents their principals’ backgrounds, and evaluates the investment returns gener...Starting at €8.20
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Tenet Health
Chess, R; Kissick, RCase SGSB-E534-EEntrepreneurshipThis case focuses on major strategic challenges faced by Tenet Healthcare (Tenet), a U.S.-based health care provider, in 2014. It discusses major changes to the health care provider industry over the previous decade―customer, demographic, reimbursement, structural, technological, financing, and regulatory―and raises questions related to the strategic direction Tenet should pursue in response to these changes. The case emphasizes two primary dec...Starting at €8.20