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Changmai Corp. (A) (Portuguese)
Butler, Charlotte; de Bettignies, Henri-ClaudeCase INSEAD-4504APT-PPAccounting and ControlThis is an imaginary case based in Southeast Asia that introduces some of the ethical and moral dilemmas that expatriate managers may encounter in the region.Starting at €8.20
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First Direct Branchless Banking (Portuguese Version)
Larréché, J. C.; Lovelock, C. H.Case INSEAD-4660PT-PPAccounting and ControlDespite similar initiatives by major international banks, First Direct has become the model of telephone banking worldwide. The case describes the history of First Direct and the various components that are part of its operations, particularly with regard to the central issue of distance marketing relationships.Starting at €8.20
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Napoleon Bonaparte: Victim of an Inferior Strategy? (Portuguese Version)
Kim, W. Chan; Mauborgne, R.; Van der Heyden, LudoCase INSEAD-4842PT-PPAccounting and ControlSomeone noted that, in addition to the continuous execution of superior personal strategies and Napoleon's leadership throughout his life, success had ultimately eluded him. Thus, at first glance, we will look at the example of a meteoric rise (victories of the Battles of Lodi, Marengo and Austerlitz) and, subsequently, their fall (Russian invasion, Battle of Waterloo). What is behind this rise and fall? Can we find a sensible explanation? These ...Starting at €8.20
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Building Emotional Capital for Strategic Renewal: Nissan (1999-2002) (Portuguese Version)
Quy, HuyCase INSEAD-5195PT-PPAccounting and ControlNissan was in a disparate situation, facing huge debts, losses, producing good, albeit ordinary, vehicles. How did Carlos Ghosn and the French team manage to make significant changes in a company deeply imbued with Japanese culture, known for being nationalistic and opposed to major changes? What is Ghosn's way of proceeding to simultaneously cut costs and dramatically spur innovation?Starting at €8.20
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Supply Chain Restructuring at Portugal Telecom (A) (Portuguese Version)
Almeida-Costa, LuisCase INSEAD-5578APT-PPAccounting and ControlThe first part of the case contains a detailed description of the situation before the project started in PT. It allows students to foresee problems, identify opportunities, propose solutions and support the proposals contained therein by referring to the relevant theory of economic analysis, strategy and negotiation. The second part describes the actions taken by PT, their impact on a number of operational measures (cost, time to market, etc.), ...Starting at €8.20
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Abengoa, S.A. Should capital be increased in mid-2015 (Portuguese version, Portugal)
Suárez, José LuisCase F-925-PPAccounting and Control, Business Ethics and Corporate Social Responsibility, FinanceIn mid-2015, Abengoa, S.A. was highly indebted, in the opinion of both management and external analysts. A plan was launched to limit new investments and sett assets that were not performing. The level of debt was the result of a change in strategy with regards to the previous decade, from being an engineering services company to investing in infrastructure projects. Abengoa continued to do engineering, but mostly, at the time of writing, for the...Starting at €8.20
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Prodesdir (B) (Portuguese Version, Portugal)
Rosanas, Josep MariaCase C-685-PPAccounting and ControlThis case is about a situation that follows that of the Prodesdir A case study. Demand has grown considerably and may reach production capacity. Students are asked how they will manage this situation and whether it is logical from an accounting perspective to distribute the fixed costs according to the actual production volume. As in the previous case study, the use of a spreadsheet is recommended for case preparation and presentation.Starting at €5.74
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O banco Grameen - O crédito como direito humano
Janeiro Dias, A.; Viassa Monteiro, EugénioCase AESE-DG-A-458-PPAccounting and ControlBreve descrição da criação do Banco, como resposta a uma urgente necessidade da população pobre que não conseguia forma de obter empréstimos para a aquisição de matéria prima a trabalhar, para depois vender. Os empréstimos que se conseguiam por via informal (fora dos bancos) eram a juros de usura, por parte de exploradores ricos que aproveitavam a carência financeira dos pobres. Expõe também toda a prática que o Grameen foi incorporando, nomeadam...Starting at €8.20
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Aravind Eye Care System (Portuguese)
Janeiro Dias, A.; Viassa Monteiro, EugénioCase AESE-DG-A-503-PPAccounting and ControlEm 1976 o Médico-Cirurgião oftalmologista Dr. G. Venkataswami (Dr. V.) ao aposentar-se, aos 58 anos de idade, de Professor de Oftalmologia na Universidade de Madurai (Sul da Índia), criou uma pequena clínica com 11 camas, convidando a sua irmã e o marido (também médicos-cirurgiões oftalmologistas) a juntarem-se-lhe na nova aventura. A clínica teve sucesso e logo no ano seguinte instalou outra com 30 lugares, para pessoas pobres que não podiam pag...Starting at €8.20
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O Centro de Cirurgia Cardiotorçacica de Coimbra
Fonseca Pires, José; Mendes de Sousa, DanielCase AESE-FH-A-702-PPAccounting and ControlO caso apresenta o Centro de Cirurgia Cardio Torácica (CCT) dos Hospitais Universitários de Coimba (HUC). O Centro tem 60 camas hospitalares, quatro das quais para transplantes e um quadro de pessoal de 117 pessoas, das quais 70 enfermeiros. O CCT realizou, em 2004, 1634 operações cirúrgicas o que o coloca em primeiro lugar na Península Ibérica. Por exemplo, o seu interesse específico na substituição da válvula mitral com uma taxa de sucesso de 8...Starting at €8.20