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INCAE (Costa Rica - Nicaragua)
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Florex
Daley, Sanola A.; Pratt, LawrenceCase INCAE-30654-ECorporate GovernanceCarlos Araya and his wife Silvia Chaves ran a cleaning services company in San Ramón, Costa Rica. The company employed approximately 400 persons who were contracted to carry out cleaning services nation-wide. Due to concern for the health and environmental effects of the chemicals being utilized in their cleaning products, an sought environmentally friendly "green" products. Faced with a dearth of options and un-interested local manufacturers, th...Starting at €8.20
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Grupo Britt N.V.: in 2010
Brenes, Esteban R.; Catedra Steve Aronson de Estrategia y AgronegociosCase INCAE-30634-ECorporate Governance, MarketingThis is a very interesting case where the company has a clear strategic direction but its structure does not help an effective implementation. The case develops details of the general strategy and indicates the most important sources of income and business. During the case it becomes clear that the company actually has two businesses, retail and its own brands. Both businesses require different skills and abilities which makes it necessary to dev...Starting at €8.20
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Grupo Britt N.V.: should it seek to expand business in the US?
Brenes, Esteban R.; Montoya Camacho, Daniel; Chattopadhyay, Amitava; Catedra Steve Aronson de Estrategia y AgronegociosCase INCAE-31018-ECorporate Governance, MarketingThis case study describes the Costa Rica coffee roaster and retail company Grupo Britt and provides sufficient information for readers to discuss the company's growth options in the US and Latin American markets. It has been prepared to facilitate discussion and learning about appropriate growth strategies and the building, positioning and branding of companies from emerging economies within the internationalization processes.Starting at €8.20