This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Default Category
-
¿Qué paga un sueldo? Guía práctica para compensar con sensatez en tiempos post-covid
Stein, Guido; Rábago, EduardoArticle HDBR-17Leadership and People ManagementEn tiempos de incertidumbre y de transformaciones aceleradas, suele haber cambios importantes en la forma de trabajar y de entender la relación entre empresa y colaborador. ¿Están modificándose las políticas de compensación al mismo ritmo que cambia la manera de gestionar las organizaciones y la relación entre empleados y empleadores? ¿Qué características debería cumplir una buena política retributiva? En este artículo se invita a la reflexión y ...Starting at €8.20
-
Applying Data Science and Analytics at P&G
Datar, Srikant M.; Mehta, Sarah; Hamilton, PaulCase HBS-121006-EInformation TechnologiesSet in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G's approach to data management and governance, and reviews the challenStarting at €8.20
-
Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCase HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Starting at €8.20
-
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521079-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74