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    Stanford Graduate School of Business (USA)

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    1. Cisco Systems: la adquisición de tecnología es la adquisición de personas

      Lee H; Shao M
      Case SGSB-GS66ES
      Service and Operations Management
      En noviembre de 2007, un equipo global y multifuncional de Cisco Systems, Inc. buscaba la aprobación de la gerencia para comenzar a fabricar un nuevo enrutador, con el nombre en clave Viking. El equipo enfrentó una serie de desafíos al lanzar el enrutador de bajo costo pero potente para proveedores de servicios de telecomunicaciones. Después de revisar el proyecto para aumentar drásticamente la velocidad y capacidad planeadas del enrutador, la co...

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    2. The Seattle Center Arena (A): Can't Find a Better Man

      Foster, George; Johnson, Christy
      Case SGSB-SPM56A-E
      Service and Operations Management
      On December 5, 2018 The Oak View Group (OVG) broke ground on the Seattle Center Arena (SCA) project. The cost of the project was not insignificant—and it continued to rise. Originally projected to cost $564 million, at groundbreaking the price tag stood at $850 million. Seattle sports fans were thrilled with the project. The city of Seattle had been without a winter sports team since 2008 when the Seattle SuperSonics, a National Basketball ...

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    3. Upcycling in the Circular Economy: The Novetex Upcycling Spinning Mill in Hong Kong

      Lee, Hau; Keh, Edwin; Tang, Christopher S.
      Case SGSB-GS93-E
      Service and Operations Management
      Novetex, one of the world’s largest single-site spinners, was celebrating the opening of its new spinning mill in 2018. The Hong Kong-based company had spent four decades expanding its operations, and its main factory was in Zhuhai, in southern China. But this new facility would be in Hong Kong, and would produce yarn from waste material in Hong Kong’s textile and apparel industry. This case looks at Novetex’s commitment to environmental sustain...

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    4. WineDirect: Supply Chain Management in the U.S. Wine Industry

      Rapp, Alyssa; Foroughi Jaclyn
      Case SGSB-GS45B-E
      Service and Operations Management
      In late May 2009, New Vine Logistics (“New Vine”), a Napa-based wine shipping and fulfillment company, abruptly closed its doors, leaving hundreds of clients scrambling for information on their orders and inventory. Six days after New Vine’s closure, Inertia Beverage Group (IBG), a provider of solutions for the creation and expansion of online wine marketplaces, agreed in principle to acquire New Vine and provide interim cash funding to revital...

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    5. Hewlett-Packard DeskJet Printer Supply Chain (A)

      Lee; Hau; Kopczak, Laura
      Case SGSB-GS3AES
      Service and Operations Management
      This case describes a challenge faced by HP's Vancouver Division in 1990. Although its new inkjet printers were selling well, inventory levels worldwide were rising as sales rose. In Europe, high product variety was making inventory levels especially high. HP considered several ways to address the inventory issue: air-freighting printers to Europe, developing more formalized inventory planning processes, or building a factory in Europe. The case ...

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    6. Zappos.com:Developing a Supply Chain to Deliver now!

      Hoyt, David; Marks, Michael
      Case SGSB-GS65-E
      Service and Operations Management
      Zappos was founded in 1999, during the Internet boom, to sell shoes online. The company’s founding premise was to provide the ultimate in selection to its customers—all brands, styles, sizes, and colors. Zappos organized all aspects of its business (including recruiting, culture, call center, inventory, website, and supply chain) to provide the best possible service—it wanted to “wow” everyone who interacted with the company, from customers to e...

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    7. Zappos.com:Developing a Supply Chain to Deliver now! Teaching Note

      Hoyt,, David; Marks,, Michael
      Teaching Note SGSB-GS65TN-E
      Service and Operations Management
      Teaching note for case GS65

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    8. Cisco Systems, Inc.: Collaborating on New Product Introduction - Teaching note

      Lee H; Shao M
      Teaching Note SGSB-GS66TN-E
      Service and Operations Management
      In November 2007, a global, cross-functional team at Cisco Systems, Inc. was seeking management approval to start manufacturing a new router, code-named Viking. The team faced a host of challenges in launching the low-cost but powerful router for telecommunications service providers. After overhauling the project to sharply increase the router’s planned speed and capacity, the company had just one year to launch the product, an unusually fast s...

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    9. The European Recycling Platform: Promoting Competition in E-Waste Recycling

      Lee H; Shao M
      Case SGSB-GS67-E
      Service and Operations Management
      The European Recycling Platform was the only pan-European recycling organization created in response to the European Union’s groundbreaking directive to promote recycling of electronic waste. Braun, Electrolux, Hewlett-Packard and Sony established ERP in 2002 as an alternative to the monopolistic e-waste takeback systems then existing in several European countries. ERP was based on the principle of producer responsibility, in which manufacturers...

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    10. McDonald's India: Optimizing the French Fries Supply Chain - Teaching note

      Lee H; Rammohan S
      Teaching Note SGSB-GS79TN-E
      Service and Operations Management
      Before opening its first store in India in 1996, McDonald’s spent six years building its supply chain. During that time, the company worked to successfully source as many ingredients as possible from India. However, French fries (“MacFries”) were a particularly tough product to source locally—and importing fries was undesirable for both cost and availability reasons. Growing potatoes suitable for use as fries was challenging in India. By 2007...

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