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HBSP (USA)
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Mrs. Fields Cookies (Spanish version)
Cash, James I., Jr.; Ostrofsky, KeriCase HBS-114S08Information TechnologiesMrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS resources. The company uses information systems extensively in its processing, communications, and other management functions, including operations of the stores and hiring s...Starting at €8.20
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Teaming Up to Crack Innovation and Enterprise Integration
Cash, James I., Jr.; Earl, Michael J.; Morison, RobertArticle HBS-R0811F-EInformation TechnologiesThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In the continuing quest for business growth, many CEOs are turning to their CIOs and IT organizations because technology is absolutely essential to two compelling sources of growth: innovation and enterprise integration. The speed of innovation often depends on the...Starting at €8.20