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HBSP (USA)
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Bringing the Cloud to Earth (Spanish version)
Iansiti, Marco; Herman, KerryCase HBS-612S01Information TechnologiesAdam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing. Analysts had voiced concern over several 2010 acquisitions, and highlighted CA Technologies' need to clearly state its strategy and objectives and identify a compelling way to position and...Starting at €8.20
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How Connections, Sensors, and Data Are Revolutionizing Business (Spanish version)
Iansiti, Marco; Lakhani, Karim R.Article HBS-R1411DInformation TechnologiesAdding digital sensors to its machines, connecting them to a common, cloud-based software platform, investing in software development capabilities, building advanced analytics capabilities, and embracing crowd-based product development. With all this, GE is evolving its business model. Now, for example, revenue from its jet engines is tied to reduced downtime and miles flown over the course of a year. After just three years, GE is generating mor...Starting at €8.20
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The Truth About Blockchain (Spanish version)
Iansiti, Marco; Lakhani, Karim R.Article HBS-R1701JInformation TechnologiesContracts, transactions, and records of them provide critical structure in our economic system, but they haven't kept up with the world's digital transformation. They're like rush-hour gridlock trapping a Formula 1 race car. Blockchain promises to solve this problem. The technology behind bitcoin, blockchain is an open, distributed ledger that records transactions safely, permanently, and very efficiently. For instance, while the transfer of a ...Starting at €8.20
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Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business
Iansiti, Marco; Lakhani, Karim R.Article HBS-R1411D-EInformation TechnologiesWhen Google bought Nest, a digital thermostat and smoke detector company, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are reaching critical mass, spreading across even the most traditional industrial segments and creating a staggering array of business opportunities and threats. The digitization of tasks and processes has become essential to competition. General Electric, for exampl...Starting at €8.20
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The Truth About Blockchain
Iansiti, Marco; Lakhani, Karim R.Article HBS-R1701J-EInformation TechnologiesContracts, transactions, and records of them provide critical structure in our economic system, but they haven't kept up with the world's digital transformation. They're like rush-hour gridlock trapping a Formula 1 race car. Blockchain promises to solve this problem. The technology behind bitcoin, blockchain is an open, distributed ledger that records transactions safely, permanently, and very efficiently. For instance, while the transfer of a ...Starting at €8.20
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Managing Our Hub Economy
Iansiti, Marco; Lakhani, Karim R.Article HBS-R1705F-EInformation TechnologiesA small number of digital superpowers--Alibaba, Amazon, Microsoft, and others--have become "hub firms" because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and claim a disproportionate share of the value being created in the global economy. The authors argue that the hub economy will continue to spread across more industries, concentrating m...Starting at €8.20
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Competing in the Age of AI
Iansiti, Marco; Lakhani, Karim R.Article HBS-R2001C-EInformation TechnologiesToday markets are being reshaped by a new kind of firm--one in which artificial intelligence runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services,Starting at €8.20
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Microsoft Server & Tools
Iansiti, Marco; Serels, AlainCase HBS-613031-EInformation TechnologiesIn 2011, Microsoft's Server & Tools Business (STB) was large, fast growing and highly profitable on the strength of traditional packaged product lines led by the Windows Server operating system. Even as the current packaged business was performing exceptionally well, Microsoft's leadership understood that cloud based solutions would become more prevalent in the future. As the newly appointed President of STB, Satya Nadella had to find a balance b...Starting at €8.20
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Microsoft Server & Tools (C)
Iansiti, Marco; Serels, AlainCase HBS-613047-EInformation TechnologiesSupplement for case 613031. Update on progress of Microsoft's Server & Tools Business through August 2012. Pleased with the Windows Azure product, Satya Nadella must decide how to attract customers to the cloud based platform.Starting at €5.74
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Microsoft Server & Tools (Spanish Version)
Iansiti, Marco; Serels, AlainCase HBS-615S05Information TechnologiesIn 2011, Microsoft's Server & Tools Business (STB) was large, fast growing and highly profitable on the strength of traditional packaged product lines led by the Windows Server operating system. Even as the current packaged business was performing exceptionally well, Microsoft's leadership understood that cloud based solutions would become more prevalent in the future. As the newly appointed President of STB, Satya Nadella had to find a balance b...Starting at €8.20