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HBSP (USA)
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La retirada audaz
Adner, Ron; Snow, Daniel C.Article HBS-R1003EInformation TechnologiesUna nueva tecnología superior emerge en el horizonte, amenazando su negocio existente. ¿Se esfuerza por hacer una transición sin problemas al mismo o, tal vez, intenta luchar y derrotarlo? Ambas respuestas pueden perder estrategias. Una tercera frecuencia superior, opción, es una de "retiro negrita", con lo cual sus cedes empresa más de mercados establecida a la nueva tecnología, dominante y en lugar perseguir el posiciones menos vulnerables - no...Starting at €8.20
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Bold Retreat: A New Strategy for Old Technologies
Adner, Ron; Snow, Daniel C.Article HBS-R1003E-EInformation TechnologiesA superior new technology emerges on the horizon, threatening your existing business. Do you strive to make a seamless transition to it or, perhaps, try to fight and defeat it? Both of those responses can be losing strategies. A third, frequently superior, option is one of "bold retreat," whereby your company cedes most of the established market to the new, dominant technology and instead pursues less vulnerable positions - not as a "turn tail an...Starting at €8.20