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IESE (España)
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IESE Insight. Issue 36. First Quarter 2018
IESE InsightMagazine REV-77-ECorporate Governance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyThe resources you need may lie outside your firm. Before stepping out, know what it takes to make alliances work. Africa Ariño and Rafael Andreu use the case of a healthcare alliance to show how partners can better coordinate their activities to improve their joint performance. Jeffrey J. Reuer and Shivaram V. Devarakonda discuss when it may be appropriate to set up a steering committee in non-equity alliances. Solon Moreira sees three necessary ...Starting at €22.00
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Passport to Global Success
IESE InsightArticle ART-2591-EKnowledge and Communication, Leadership and People Management, Marketing, StrategyPlus: Time Warner's Jeff Bewkes on net neutrality; contract negotiation time; local digital marketing; preparing for an executive role; reasons for optimism in Spain; greenwashing; three powerful remedies to restore justice for organizational wrongdoing.Starting at €8.20
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From TV to Web: Content Strategies for Ads That Drive Online Sales
Teixeira, Thales S.Article ART-2643-EInnovation and Change, Knowledge and Communication, MarketingConsumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV advertising remain an effective means of promoting and selling products and services? In this article, the author draws upon his research to argue that TV advertising remains a powerful v...Starting at €8.20
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The Medium Is the Message
IESE InsightArticle ART-2717-EEntrepreneurship, Knowledge and Communication, StrategyGuy Kawasaki specializes in surprising sound bites and a no-nonsense approach to everything from business plans to social media to how best -- or best not -- to emulate Steve Jobs. He has a way with a phrase, and has adapted that skill to a number of different roles and sectors. The message he shares, for business and marketing success, is clear: Embody your own sound bites. Promote clarity and jargon-free communication. Engage the masses. And do...Starting at €8.20
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12 Pitfalls to Avoid on the Path to Managing Reputational Risks
Henisz, Witold J.Article ART-2819-EKnowledge and Communication, StrategyEngaging with your external stakeholders is an essential means by which companies not only reduce risk and preempt future crises, but also generate value for shareholders and society alike. So why do executives appear to ignore "corporate diplomacy," which in many ways is one of the best resources in the executive toolkit to help manage risk effectively? Drawing on his DIPLOMat framework, the author answers this question by showing the myriad way...Starting at €8.20
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The Fearless Monkey
IESE InsightArticle ART-3100-EKnowledge and Communication, Leadership and People ManagementHigh-flying executive turned author Dennis Heijn invites readers to reflect deeply on past formative experiences, getting in touch with who you are as a person and as a leader, your values and priorities, in order to check where you are on your own life journey. And once enlightened, consider how you interact with your surroundings and others you encounter on your path: that is the next, not-so-easy challenge.Starting at €8.20
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IESE Insight. Issue 2. Third quarter 2009
IESE InsightMagazine REV-2-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyThis edition of the IESE Insight review shows how working together with others can multiply your company¿s own best effort. A study by Kathleen M. Eisenhardt (Stanford) and Pinar Ozcan (IESE) reveals how even small firms with few resources can use strategic alliances to strengthen their market position, gain new capabilities and resources, and grow during difficult times. Thomas Vollmann and Carlos Cordón (IMD) present a tested process to ...Starting at €22.00
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IESE Insight. Issue 12. First Quarter 2012
IESE InsightMagazine REV-29-EDecision Analysis, Economics, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Service and Operations Management, StrategyIESE's Adrian A. Done presents practical tools for plotting the major threats and maximizing the significant opportunities that are likely to have a direct bearing on your and your companys future well-being and prosperity. Ian Goldin (Oxford Martin School) suggests the first steps you need to take to improve the mitigation and management of 21st century systemic risks. Devin Fidler and Marina Gorbis (Institute for the Future) explore the im...Starting at €22.00
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IESE Insight. Issue 14. Third Quarter 2012
IESE InsightMagazine REV-34-EInnovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyJay Rao (Babson) defines his terms, so that everyone understands exactly what is meant by the discipline of innovation, before trying to put it into practice. IESEs Carlos García Pont & Paulo Rocha e Oliveira reveal the barriers that prevent organizations from having a market mind-set, which is essential for maintaining a cycle of innovation. Robert G. Cooper (Michael G. DeGroote School of Business, McMaster University) identifies five vectors t...Starting at €22.00
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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightMagazine REV-36-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Starting at €22.00