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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCase HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Starting at €8.20
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HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market
Ofek, Elie; Toubia, Olivier; Toubia, DidierCase HBS-521104-EStrategyTwenty five years after it was initially proposed, Clay Christensen's theory of disruptive innovation continues to be a major reference for entrepreneurs, corporate innovators, and investors. However, the term "disruptive innovation" is often used in ways and contexts that are not consistent with Christensen's original theory, which argues for initially accessing the market from the low end. For example, there has been controversy as to whether ...Starting at €8.20
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Life's Work: An Interview with Erno Rubik
Rubik, Erno; Beard, AlisonArticle HBS-R2006P-EStrategyThe inventor of the Rubik's Cube on creativity and innovation.Starting at €8.20
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American Broadcasting during the Hungarian Revolution of 1956: Incitement or Observation
Brodsky, LaurenCase HBS-KS1341-EStrategyIn the fall of 1956, under the shadow of the Soviet Union, Hungarian students revolted against the Communist Party in Budapest. But their calls for reform and a moderate government were silenced by Soviet troops. America's broadcaster to Hungary, Radio FrStarting at €8.20
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Innovation for Impact
Carlson, Curtis R.Article HBS-R2006K-EStrategyWhen he was the CEO of SRI International, Curtis Carlson presided over the conception and development of Siri, HDTV, and other groundbreaking innovations. Since then he has shared his approach with more than 500 corporate, university, and government groupStarting at €8.20