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Stanford Graduate School of Business (USA)
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LinkedIn: Transformation Driven From Within
Soule, S; Golomb, M; Schifrin, DCase SGSB-OB87-EMarketingThe case discusses LinkedIn’s corporate culture in 2012-2103 and the importance the professional networking company put on maintaining that culture as it dramatically expanded in headcount domestically and internationally. LinkedIn’s leadership believed its culture was its competitive advantage. The company fostered creativity, innovation, and a collaborative and open working environment, embraced humor, and was results oriented. LinkedIn sought ...Starting at €8.20