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IESE (España)
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Las tiendas Apple: Un modelo de cambio profundo
Oliver, XavierExercise ME-4MarketingCuando Apple decidió abrir sus propias tiendas pasó de ser una marca de culto para convertirse en un objeto de deseo y una experiencia de compra satisfactoria. Sus tiendas ofrecen lo que antes nunca nadie había dado: soporte a todos los niveles. La formación y el Genius Bar son servicios gratuitos que hacen que las tiendas estén llenas y se hayan convertido en las que más venden por metro cuadrado del mundo.Starting at €8.20
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Focus Groups (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-8-EMarketingThis exercise is designed to enrich students' understanding of the "focus group" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one focus group and are given detailed guidelines and instructions on how to perform this task.Starting at €8.20
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Behavioral Experiment (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-6-EMarketingThis exercise is designed to enrich students' understanding of the "behavioral experiment" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one behavioral experiment and are given guidelines and instructions on how to perform this task.Starting at €8.20
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Quick Mechanic Outlets
Oliver, XavierExercise ME-5-EMarketingIn a market where consumers do not have any preferences, a company is considering its future, convinced that the only way it can survive is either by lowering prices further or creating a story that will be transmitted from one customer to the next. It will therefore have to get workers, suppliers and users involved in a project that is bigger than that of a chain of quick repair shops.Starting at €8.20
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Apple Stores: A profound change in model
Oliver, XavierExercise ME-4-EMarketingWhen Apple decided to open its own stores it went from being a cult brand to becoming an object of desire and a shopping experience. Its stores offer something no one had ever offered before: support at all levels. The training courses and Genius Bar are free services that mean the stores are always full and now sell more per square meter than any other store in the world.Starting at €8.20
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Observational Study (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-12-EMarketingThis exercise is designed to enrich students' understanding of the "observational study" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one observational study and are given detailed guidelines and instructions on how to perform this task.Starting at €8.20
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In-Depth Interviews (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-10-EMarketingThis exercise is designed to enrich students' understanding of the "in-depth interview" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct 3-4 in-depth interviews and are given guidelines and instructions on how to perform this task.Starting at €8.20
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Apple Stores: A profound change in model (Portuguese Version, Brazil)
Oliver Conti, XavierExercise ME-4-PBMarketingWhen Apple decided to open its own stores it went from being a cult brand to becoming an object of desire and a shopping experience. Its stores offer something no one had ever offered before: support at all levels. The training courses and Genius Bar are free services that mean the stores are always full and now sell more per square meter than any other store in the world.Starting at €8.20