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INCAE (Costa Rica - Nicaragua)
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Flores del Este Case (B)
Metzger, MichaelCase INCAE-31202_E-EMarketingOn march 2006 Lorena and Victor Hugo Delgado and owners of Flores del Este, a small family owned flower shop in San José, Costa Rica, was reviewing the results of their first foray into the internet and online sales with Paul Fervoy, General Manager of Internexo, a web development company. Four months earlier they had launched the website and they now had to review the online data to determine how to make the most of their online presence. Neithe...Starting at €5.74
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Grupo Britt N.V.: in 2010
Brenes, Esteban R.; Catedra Steve Aronson de Estrategia y AgronegociosCase INCAE-30634-ECorporate Governance, MarketingThis is a very interesting case where the company has a clear strategic direction but its structure does not help an effective implementation. The case develops details of the general strategy and indicates the most important sources of income and business. During the case it becomes clear that the company actually has two businesses, retail and its own brands. Both businesses require different skills and abilities which makes it necessary to dev...Starting at €8.20
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Pantanal Chemical, International (English version)
Schill, Ryan; Cátedra René Morales Carazo de EmprendimientoCase INCAE-31206_E-EMarketingNorfana was a synthetic building material used in the manufacture of industrial and residential ceramic products; He had been in the market for only a few years, but had failed to meet sales expectations. Management was evaluating the failure of the product and whether Norfana was a good product or not and if the failure was in the marketing plan or its execution.Starting at €8.20
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Rosa Clandestino (English version)
Sequeira, Carlos Guillermo; García-Rada, XimenaCase INCAE-30788_E-EMarketingThe case describes the evolution of fashion brand and the company Rosa Clandestino, located in Milan, Italy, created by designer Silvia Arguello. The case presents the various stages facing young entrepreneur from the product creation process, design and implementation of the marketing plan, launching their collections and the production-sales cycle in the high fashion industry. Finally, the case presents several challenges facing the 2012 Silvia...Starting at €8.20
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Grupo Britt N.V.: should it seek to expand business in the US?
Brenes, Esteban R.; Montoya Camacho, Daniel; Chattopadhyay, Amitava; Catedra Steve Aronson de Estrategia y AgronegociosCase INCAE-31018-ECorporate Governance, MarketingThis case study describes the Costa Rica coffee roaster and retail company Grupo Britt and provides sufficient information for readers to discuss the company's growth options in the US and Latin American markets. It has been prepared to facilitate discussion and learning about appropriate growth strategies and the building, positioning and branding of companies from emerging economies within the internationalization processes.Starting at €8.20