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In-Depth Interviews (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-10-EMarketingThis exercise is designed to enrich students' understanding of the "in-depth interview" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct 3-4 in-depth interviews and are given guidelines and instructions on how to perform this task.Starting at €8.20