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Promoting Land and Nature Jerky, Teaching Note
Quelch, John A.; Hartman, Katherine B.Teaching Note HBS-920564-EMarketingTeaching note for case 920563.Starting at €0.00
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Target Stores: The Hunt for 'Unvolunteered Truths', Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920306-EMarketingTeaching note for case 515090.Starting at €0.00
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920301-EMarketingTeaching plan for case 919413.Starting at €0.00
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Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Teaching Note
Quelch, John A.; Hartman, Katherine B.Teaching Note HBS-919522-EMarketingTeaching note for case 919521.Starting at €0.00
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Forta Furniture: International Expansion, Teaching Note
Quelch, John A.; Easwar, KarthikTeaching Note HBS-918548-EMarketingTeaching note for case 918547.Starting at €0.00
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Sagacity Tea: What Direction for Growth
Quelch, John A.; Handlin, AmyCase HBS-918527-EMarketingKate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the proposal include various forms of trade promotion, including discounts, coupons, and slotting fees (SFs), the latter being upfront payments to retailers in the form of free goods in...Starting at €8.20
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Rosslyn Resource: Monetization and Sales Strategy
Dolan, Robert J.; Yong, SunruCase HBS-918509-EMarketingRosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues. Rosslyn has invested heavily in developing proprietary, innovative equipment and geological data sets that would make exploration cheaper and faster. Rosslyn must decide what to do wi...Starting at €8.20
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Behavioural Insights Team (A) and (B), Teaching Note
Luca, Michael; Rooney, PatrickTeaching Note HBS-916050-EMarketingTeaching note for cases 915024 and 915025. The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles to solve a managerial problem - increasing tax compliance rates among delinquent taxpayers. Students are asked to rewrite the letter tha...Starting at €0.00
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Behavioural Insights Team (B)
Luca, Michael; Rooney, PatrickCase HBS-915025-EMarketingExamines the founding of the United States of America during the second half of the eighteenth century. Focuses on: 1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence and under the Articles of Confederation (1775-1788); 3) the main issues taken up at the Constitutional Convention in Philadelphia (1787); and 4) the enormous challenges facing Alexa...Starting at €5.74