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Stanford Graduate School of Business (USA)
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Wildfire Interactive Inc. (B)
Foster, G; Luther, JCase SGSB-E506B-EEntrepreneurshipAlain Chuard and Victoria Ransom reflected on their history as founders of Wildfire Interactive Inc. (Wildfire). Originally called Promotion Builder, Wildfire had evolved from an in-house marketing solution used by the duo’s adventure travel company to a multi-platform software program used by thousands of businesses globally. The Wildfire product enabled these customers to develop customized social-media marketing campaigns composed of video a...Starting at €5.74
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Zola
Foster, G; Rosenthal, SCase SGSB-E623-EEntrepreneurshipThe case describes the journey of Zola, an online wedding registry designed to greatly improve the clunky and impersonal wedding registry process. With innovative features such as group gifting, scheduled delivery, and honeymoon donations, Zola was described as the registry for Millenials. As the company achieved significant traction and looked to scale, it had to choose from three distinct strategic growth paths to pursue: 1) become the go-to ...Starting at €8.20
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Tough Mudder - Teaching Note
Foster, G; Rosenthal, STeaching Note SGSB-E464TN-EEntrepreneurshipThis case profiles the launch and growth of Tough Mudder, a startup founded by Will Dean and Guy Livingstone in the mud run/adventure challenge space. Dean, an avid triathlete and marathoner, found these solitary endurance events boring, and wanted to come up with a new concept that would bond teams of people together to complete an athletic event that would test not only their physical strengths, but their will, determination and mental grit as...Starting at €0.00
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Women's Professional Soccer (B)
Foster, G; Han, ACase SGSB-E411B-EEntrepreneurshipWomen’s Professional Soccer (WPS), which began play in March 2009, rose from the ashes of the Women’s United Soccer Association (WUSA), a league that played its third and final season in 2003. After WUSA failed under the mounting pressure of flagging attendance, failure to attract sponsors, and high operating losses, its dedicated supporters immediately regrouped to learn from their past mistakes and try again. This case chronicles the experience...Starting at €5.74
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Women's Professional Soccer (A): Building a New League After WUSA Shutdown
Foster, G; Han, ACase SGSB-E411A-EEntrepreneurshipWomen’s Professional Soccer (WPS), which began play in March 2009, rose from the ashes of the Women’s United Soccer Association (WUSA), a league that played its third and final season in 2003. After WUSA failed under the mounting pressure of flagging attendance, failure to attract sponsors, and high operating losses, its dedicated supporters immediately regrouped to learn from their past mistakes and try again. This case chronicles the experience...Starting at €8.20
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Financial Engines - Teaching note
Foster, G; Rosenthal, STeaching Note SGSB-E399TN-EEntrepreneurshipThe Financial Engines case chronicles the firm’s evolution from launch to IPO, highlighting the various decisions and events that impacted the company’s business model from 1997 through 2010. The concept for the company sprung from Nobel Prize winning economist Bill Sharpe’s desire to help the average consumer better understand and manage their retirement assets. With the original intent to provide educational software, the company, led by Jeff...Starting at €0.00
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Financial Engines
Foster, G; Rosenthal, SCase SGSB-E399-EEntrepreneurshipThe Financial Engines case chronicles the firm’s evolution from launch to IPO, highlighting the various decisions and events that impacted the company’s business model from 1997 through 2010. The concept for the company sprung from Nobel Prize winning economist Bill Sharpe’s desire to help the average consumer better understand and manage their retirement assets. With the original intent to provide educational software, the company, led by Jeff...Starting at €8.20
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Zola - Teaching note
Foster, G; Rosenthal, STeaching Note SGSB-E623TN-EEntrepreneurshipThe case describes the journey of Zola, an online wedding registry designed to greatly improve the clunky and impersonal wedding registry process. With innovative features such as group gifting, scheduled delivery, and honeymoon donations, Zola was described as the registry for Millenials. As the company achieved significant traction and looked to scale, it had to choose from three distinct strategic growth paths to pursue: 1) become the go-to ...Starting at €0.00
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Wildfire Interactive Inc. (B) - Teaching Note
Foster, G; Luther, JTeaching Note SGSB-E506BTN-EEntrepreneurshipAlain Chuard and Victoria Ransom reflected on their history as founders of Wildfire Interactive Inc. (Wildfire). Originally called Promotion Builder, Wildfire had evolved from an in-house marketing solution used by the duo’s adventure travel company to a multi-platform software program used by thousands of businesses globally. The Wildfire product enabled these customers to develop customized social-media marketing campaigns composed of video a...Starting at €0.00
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Wildfire Interactive Inc. (A)
Foster, G; Luther, JCase SGSB-E506A-EEntrepreneurshipIt was June 2011, and Alain Chuard and Victoria Ransom reflected on their history as founders of Wildfire Interactive Inc. (Wildfire). Originally called Promotion Builder, Wildfire had evolved from an in-house marketing solution used by the duo’s adventure travel company to a multi-platform software program used by thousands of businesses globally. The Wildfire product enabled these customers to develop customized social-media marketing campaig...Starting at €8.20