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HBSP (USA)
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Johnsonville Sausage Co. (B) (Spanish Version)
Roberts, Michael J.Case HBS-308S51EntrepreneurshipComplementa el caso (A).Starting at €5.74
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CVD Incorporated versus A.S. Markham Corporation (A) (Spanish Version)
Roberts, Michael J.; Walton, Ennis J.Case HBS-310S21EntrepreneurshipDescribe la odisea legal de dos ingenieros que dejaron su antiguo empleador para iniciar una empresa que era directamente competidor. Los temas incluyen los contratos de trabajo, licencias de tecnología, competencia económica, secretos comerciales e información confidencial. Proporciona una buena oportunidad para que los estudiantes exploren los aspectos legales y éticos que rodean el concepto de propiedad intelectual.Starting at €8.20
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Kronos (A) (Spanish Version)
Roberts, Michael J.Case HBS-315S10EntrepreneurshipMarcos Ain es el fundador y director de Kronos, que ha crecido a una empresa de dólar $ 33 millones en 13 años. El caso se centra en rrole de Ain en la empresa. Presenta datos de una evaluación de la personalidad de Ain y su equipo de alta dirección como entrada a esta decisión. .Starting at €8.20
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Deaver Brown and Cross River, Inc. (Spanish Version)
Bhide, Amar V.; Brown, DeaverCase HBS-316S03EntrepreneurshipCross River fabrica y vende un innovador, cochecito de bebé plegable para el mercado de EE.UU.. La compañía ha roto incluso en su primer año, vendiendo principalmente a los pequeños comerciantes. CEO Deaver Brown quiere urgentemente para ampliar la distribución a cadenas nacionales y ha asegurado citas con los compradores de Macy y K-Mart. Lo que de paso debe hacer?Starting at €8.20
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Horst Dassler, Adidas, y la comercialización del deporte
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316S09EntrepreneurshipEl caso se centra en la carrera de Horst Dassler, el hijo del fundador del fabricante de calzado deportivo con sede en Alemania Adidas. Los orígenes de la firma estaban en los años de entreguerras, y se elevó a la prominencia pública después de que proporciona picos de la famosa velocista afroamericano en los Juegos Olímpicos de 1936 en Berlín. Desde la década de 1950, Horst cultivó relaciones con los atletas y las federaciones nacionales para ex...Starting at €8.20
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Oticon (A) (Spanish Version)
Kao, John J.Case HBS-317S08EntrepreneurshipRetrata el proceso de cambio Oticon pasó por al pasar de una organización burocrática, papel impulsado a una, uno flexible e informal creatividad impulsada.Starting at €8.20
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Keeping Google "Googley" (Spanish version)
Groysberg, Boris; Thomas, David A.; Wagonfeld, Alison BerkleyCase HBS-409S03EntrepreneurshipThis case, set in 2008, examines how Google has worked to avoid potential negative byproducts of rapid growth such as bureaucracy, slow decision-making, lack of visibility, and organizational inconsistency. When the case protagonist, Kim Scott, started with Google in 2004, she wondered if she would still be there in several years as she liked small, entrepreneurial companies. In 2008, she was pleased that Google still had the same entrepreneurial...Starting at €8.20
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A New Alliance for Global Change
Drayton, Bill; Budinich, ValeriaArticle HBS-R1009C-EEntrepreneurshipThe citizen sector, composed of millions of groups worldwide that are attempting to address critical social needs, has long been regarded as understaffed and inefficient. But it has grown and matured over the past three decades, say the authors, both of Ashoka: Innovators for the Public. Citizen sector organizations (CSOs) are attracting talented and creative leaders, and their work is changing the game in critical industries such as energy and h...Starting at €8.20
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Making Social Ventures Work
Thompson, James D.; MacMillan, Ian C.Article HBS-R1009D-EEntrepreneurshipEntrepreneurs can play a central role in finding solutions to the world's toughest social problems. The failure rate for start-ups, however, is high. And new ventures in emerging economies face such challenges as uncertain prices and costs, nonexistent or unreliable infrastructure, and unpredictable competitive responses. The authors offer guidelines for launching successful businesses in uncertain markets. One of those guidelines, discovery-driv...Starting at €8.20
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New Project Don't Analyze--Act
Schlesinger, Leonard A.; Kiefer, Charles F.; Brown, Paul B.Article HBS-R1203R-EEntrepreneurshipIn a predictable world, getting a new initiative off the ground typically involves analyzing the market, creating a forecast, and writing a business plan. But what about in an unpredictable environment? The authors recommend looking to those who are experts in navigating extreme uncertainty while minimizing risk: serial entrepreneurs. These business leaders act, learn, and build their way into the future. Managers in traditional organizations can...Starting at €8.20