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Darden University of Virginia (USA)
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Taking the Plunge: New Luxury Ventures
Sarasvathy, Saras D.; Ali, N.Case DARDEN-ENT-0070-EEntrepreneurshipStudents at all levels explore the psychology of entrepreneurship and new product branding and marketing as a young IBM executive decides whether to become an entrepreneur. He must evaluate his business plan; seek advisors; and decide how much money it will take to get started. His product idea? On-the-go water for dogs. With market research complete and a team of advisors assembled, he must decide whether to take the plunge.Starting at €8.20
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Method: Sustainable Design for the Home as Corporate Strategy
Larson, Andrea; York, JeffCase DARDEN-ENT-0094-EEntrepreneurshipThis minicase is one of 10 in a series written to illustrate the business benefits companies realize through adopting sustainable business strategies. Method is a successful startup firm in San Francisco that has made sustainable design principles a guiding force its strategy. Unlike other firms, however, Method sells its products on performance, price, and aesthetics; health and environment are simply built into the design from the outset. Backe...Starting at €8.20
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Shaw Industries: EcoWorx and Cradle-to-Cradle Innovation in Carpet Tile
Larson, Andrea; York, JeffCase DARDEN-ENT-0095-EEntrepreneurshipThis is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase documents the technology and systems innovations behind Shaw's successful introduction of closed loop recyclable carpet tiles (EcoWorx), a disruptive innovation in the flooring industry.Starting at €8.20
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Jennifer Parks at PillarPoint Home Loans: Developing a New-Growth Initiative
Liedtka, Jeanne M.; Glinska, GosiaCase DARDEN-ENT-0102-EEntrepreneurshipJennifer Parks, a newly appointed business development officer at PillarPoint Home Loans, is given a mandate to identify and develop a new-growth initiative for her company, a small mortgage division of one of the largest U.S. credit card issuers. The company has more than 60 million accounts worldwide and a reputation as a leader in direct marketing and online services. After studying the industry, Parks identifies what she believes is a high-po...Starting at €8.20
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Credit Where Credit is Due: The Latino Community Credit Union
Fairchild, Gregory B.; Smith, Robert N.; Zienta, EllenCase DARDEN-ENT-0104-EEntrepreneurshipFive years after its launch, the Latino Community Credit Union had made remarkable progress, garnering 40,000 members and $22 million in assets. More extraordinary was the LCCU’s customer base: Hispanic immigrants, many of them undocumented. The credit union’s next bold step was to consider introducing credit cards for their customers. The question was how to make it work.Starting at €8.20
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Students Helping Honduras
Hess, Edward D.; Modica, ShizukaCase DARDEN-ENT-0105-EEntrepreneurshipA student-founded, student-led nonprofit organization dedicated to helping Hondurans escape from the cycle of poverty accomplished this by engaging college students in its projects from beginning to end. It operated with a yearly budget, augmented by student fundraisers and a grant from a private foundation. By the summer of 2008, it had three full-time employees living in Honduras and an ambitious business plan to expand its college chapters, in...Starting at €8.20
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C.R. Barger & Sons, Inc. (B)
Hess, Edward D.; Modica, Shizuka; Barger, EdCase DARDEN-ENT-0107-EEntrepreneurshipThe president of the PCO division at C.R. Barger & Sons has grown the division, so he now must consider whether to build a new PCO plant to accommodate future growth. The new plant would increase Barger’s production capacity allowing it to expand its concrete-production capacity from 40 to 200 cubic yards per day. The case examines the multifaceted strategy the president used to revitalize the division, and students can decide whether this large ...Starting at €5.74
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Defender Direct, Inc.: A Business of Growing Leaders
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0115-EEntrepreneurshipDefender Direct, Inc., was a privately held company that sold and installed ADT security systems and Dish Network Satellite TV to homeowners in the United States. The president and CEO started the business out of his home in 1998. Under his leadership, Defender experienced an average annual growth rate of 60%, and in 2008 it became one of the largest security and satellite dealers in the Midwest, generating $150 million in revenues. The founder, ...Starting at €8.20
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James Abrams @ Clockwork Home Services, Inc.: Lessons from a Serial Entrepreneur
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0117-EEntrepreneurshipAppropriate case for students interested in entrepreneurship, growing a business, or developing a business model. The case presents the challenges that come with growth and examines the iterative entrepreneurial process across time and activities by following a serial entrepreneur as he builds three successful businesses within the same industry. It also reveals how he developed his business model.Starting at €8.20
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Cold Opportunity (B): The ICEHOTEL Story
Sarasvathy, Saras D.; Read, Stuart; Aronsson, MagnusCase DARDEN-ENT-0120-EEntrepreneurshipSuitable for MBA and executive learners, this case series presents an engaging narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland uses his natural gift for effectuation to ask What? What next? And What now? As his ventures evolve, students will ask themselves how they would master similar challenges to their own entrepreneurial plans and expectations. The case can be taught in...Starting at €5.74