Corporate Venture Capital Primer - Teaching note

Ziebelman, P; Saucedo, Matt

Teaching Note SGSB-E636TN-E

Entrepreneurship

The corporate venture capital (CVC) primer follows the journey of Claudia Fan Munce, the head of CVC for a major software and hardware conglomerate, as she and her team source and diligence partnership opportunities with startups in the healthcare industry. Along the way, students learn about the history of CVC, the relationship between CVCs and traditional venture capital, and underlying motivations behind many CVC deals.

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Pear VC - Teaching Note

Siegel, R; Kissick, R

Teaching Note SGSB-E630TN-E

Entrepreneurship

In 2014, Mar Hershenson and Pejman Nozad teamed up to form Pear VC, a venture capital firm that invested in start-ups spanning three stages of company development: 1) pre-seed, which Pear termed ?soil?; 2) seed; and 3) Series A. The duo had known each other for well over a decade before creating Pear VC. And while they have very different backgrounds?Hershenson had founded several companies after receiving her PhD in electrical engineering, whi...

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Autodesk in 2016: Transforming to Meet a Changing Industry - Teaching note

Siegel, R; Seibert, P

Teaching Note SGSB-E613TN-E

Entrepreneurship

The purpose of this case is to look at Autodesk?s cultural and technological challenges as the company faces a changing industry. With various innovations such as the cloud, the Internet of things, and various new manufacturing processes affecting every aspect of the company?s future, students will be introduced to the various decisions and challenges a corporation has to face in order to remain ahead of massive industry disruption. The case anal...

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Ditto - Teaching Note

Fern Mandelbaum, Julieta Duek

Teaching Note SGSB-E508TN-E

Entrepreneurship

The case tells the story of Kate Doerksen in her journey as founder and CEO of Ditto, an eyewear e-commerce company that introduced virtual fitting technology. The case covers the period from the founding of the company in 2010 to its situation in December 2012, when the company faced a number of decisions including facing lawsuits from a competitor and a patent troll. This case focuses on the following elements of Doerksen?s story: ? How Doer...

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Veritas Software ? Teaching Note

Holloway, C; , Morgridge, J; , Mukherjee, P

Teaching Note SGSB-E69TN-E

Entrepreneurship

This case offers an overview of Veritas Software?s history, beginning with the initial company, Tolerant Systems. It discusses the troubles Tolerant ran into and introduces the changes the company went through when it became a restart led by Mark Leslie. It touches on hiring and training a new sales force, striking new OEM partnerships, revisiting key partnerships and contracts, including a large one with AT&T, and accomplishing its goals on a sh...

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AB InBev: Brewing an Innovation Strategy - Teaching note

Siegel, R; Orleans, A

Teaching Note SGSB-E643TN-E

Entrepreneurship

AB InBev, the world?s largest beer company, faced serious challenges in 2017. First, large food and beverage companies were under-pressure due to shifting consumer preferences towards healthier products and increasing price pressure from retailers. The beer category, in particular, showed signs of stagnation in developed markets, such as the United States and Europe. Moreover, several major trends ? e.g. localization of consumption and rise of cr...

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Birch Benders - Teaching note

Lattin, J; Saucedo, M

Teaching Note SGSB-E633TN-E

Entrepreneurship

The Birch Benders case follows the story of Matt LaCasse and Lizzie Ackerman as they embark on a journey to make the world?s best pancake mix. Through their trials and tribulations, the readers learn of the nuances involved in crafting an immaculate pancake recipe and then developing a business around it through effective branding, packaging, and distribution strategies. They realize that to scale the company successfully, they must retool their ...

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Zola - Teaching note

Foster, G; Rosenthal, S

Teaching Note SGSB-E623TN-E

Entrepreneurship

The case describes the journey of Zola, an online wedding registry designed to greatly improve the clunky and impersonal wedding registry process. With innovative features such as group gifting, scheduled delivery, and honeymoon donations, Zola was described as the registry for Millenials. As the company achieved significant traction and looked to scale, it had to choose from three distinct strategic growth paths to pursue: 1) become the go-to ...

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Business Talent Group: Growing the Market for Independent Business Talent - Teaching note

Chess, R; Kissick, R

Teaching Note SGSB-E621TN-E

Entrepreneurship

In 2007, Jody Greenstone Miller founded Business Talent Group (BTG), a company that connected top independent professionals, including consultants and executives, with global companies for project-based work at a lower cost and with more precision than traditional consulting. From BTG?s inception, Miller and cofounder Amelia Warren Tyagi believed that the way people work?and the way companies use talent?was changing for several reasons. High-en...

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NetApp: The Day-toDay of a DM - Teaching Note

Mark Leslie, Patrick Arippol

Teaching Note SGSB-E263TN-E

Entrepreneurship

Set in mid-2002, this case illustrates ?a day in the life? of a district sales manager of a Silicon Valley company, as the technology market faced a downturn. The case enables a polarized class discussion about the tradeoffs that a new district manager might make relative to hiring / firing and setting quotas, after inheriting a mixed bag of talent in an underperforming district. It also seeks to provide with additional texture about the types of...

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Stanford Graduate School of Business (USA)