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Stanford Graduate School of Business (USA)
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B Lab and the Impact Assessment Evolution
Paul Brest, Georgia Levenson KeohaneCase SGSB-SM220-EStrategyThis 2014 case discusses the U.S. nonprofit organization B Lab and its mission to support and help drive investment capital toward private enterprises that 1) aim to provide social and environmental benefits, and 2) are accountable to stakeholders (such as employees and their community) in addition to their equity investors. B Lab created robust tools for assessing the impact of these enterprises so that the social and environmental Return on Inv...Starting at €8.20