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HBSP (USA)
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El caso HBR: La Generación Y en la fuerza laboral
Erickson, Tamara J.Article HBS-R0902BLeadership and People ManagementJosh Lewis, un empleado joven en Rising entretenimiento, se siente frustrado porque su jefe, jefe de marketing de Sarah Bennett, no va a escuchar sus ideas sobre el uso de los nuevos medios de comunicación para promocionar las películas. Ella está atrapada en la década de 1990, él piensa que, cuando la gente realmente veían la televisión de la red! Corriendo a través de su misión para una presentación del equipo, trabaja un plan y se lanza al CEO...Starting at €8.20
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Unconventional Wisdom in a Downturn (Spanish version)
Kaplan, Robert S.; Norton, David P.; Friedman, Stewart D.; Krishnamurthy, BV; Erickson, Tamara J.; Stibel, Jeffrey M.; Delgrosso, PeterArticle HBS-F0812DStrategyWhat best practice challenges the conventional wisdom about what to do in a downturn? We put that question to our team of management bloggers at harvardbusiness.org. This article provides an edited selection of their provocative responses.Starting at €8.20
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Eight Ways to Build Collaborative Teams
Gratton, Lynda; Erickson, Tamara J.Article HBS-R0711F-EThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Executing complex initiatives like acquisitions or an IT overhaul requires a breadth of knowledge that can be provided only by teams that are large, diverse, virtual, and composed of highly educated specialists. The irony is, those same characteristics have an alar...Starting at €8.20
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Eight Ways to Build Collaborative Teams (Spanish version)
Gratton, Lynda; Erickson, Tamara J.Article HBS-R0711FStrategy(1) "Signature" relationship practices that build bonds among the staff, in memorable ways that are particularly suited to a company's business; (2) Role models of collaboration among executives, which help cooperation trickle down to the staff; (3) The establishment of a "gift culture," in which managers support employees by mentoring them daily, instead of a transactional "tit-for-tat culture;" (4) Training in relationship skills, such as comm...Starting at €8.20
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Cuando se apaga la vieja estrella
Guterman, Jimmy; Erickson, Tamara J.Article HBS-R1009MLeadership and People ManagementBob Antice es muy querido y famoso conecta en la industria de la música. Durante décadas, él era una estrella-el vendedor más exitoso en la historia de la compañía, amigo y mentor de generaciones de artistas, y un codiciado orador en eventos de la industria. El trabajo de Bob desde mediados de la década de 1970 hasta principios de 1990 puso de gran alcance en la parte superior: La compañía superado en ventas a sus competidores durante ocho años c...Starting at €8.20
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What It Means to Work Here
Erickson, Tamara J.; Gratton, LyndaArticle HBS-R0703G-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice, along with suggestions for further reading. What distinguishes a company that has deeply engaged and committed employees from another one that doesn't? It's not a certain compensation scheme or talent-management practice. Instead, it's the ability to express to current and potential employees what makes th...Starting at €8.20
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When the Longtime Star Fades (HBR Case Study and Commentary)
Guterman, Jimmy; Erickson, Tamara J.Article HBS-R1009M-ELeadership and People ManagementBob Antice is well-loved and famously connected in the music industry. For decades he was a star-the most successful salesman in the company's history, friend and mentor to generations of performers, and a sought-after speaker at industry events. Bob's work from the mid-1970s to the early 1990s put Powerful on top: The company outsold all its competitors for eight straight years in the 1980s. And when he wasn't finding new ways to sell records, B...Starting at €8.20
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Unconventional Wisdom in a Downturn
Kaplan, Robert S.; Norton, David P.; Friedman, Stewart D.; Krishnamurthy, BV; Erickson, Tamara J.; Stibel, Jeffrey M.; Delgrosso, PeterArticle HBS-F0812D-EStrategy"What best practice challenges the conventional wisdom about what to do in a downturn?" We put that question to our team of management bloggers at harvardbusiness.org. This article provides an edited selection of their provocative responses.Starting at €8.20
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What It Means to Work Here (Spanish version)
Erickson, Tamara J.; Gratton, LyndaArticle HBS-R0703GLeadership and People ManagementThey target potential employees as methodically as they target potential customers; they shape their signature experiences to address business needs; they identify and preserve their histories; they share stories--not just slogans--about life in the firm; they create processes consistent with their signature experiences; and they understand that they shouldn't try to be all things to all people. The best strategy for coming out ahead in the war ...Starting at €8.20
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Gen Y in the Workforce (HBR Case Study and Commentary)
Erickson, Tamara J.Article HBS-R0902B-ELeadership and People ManagementJosh Lewis, a young staffer at Rising Entertainment, is frustrated because his boss, marketing chief Sarah Bennett, won't listen to his ideas about using new media to promote films. She's trapped in the 1990s, he thinks, when people actually watched network TV! Rushing through his assignment for a team presentation, he works up a plan and pitches it to the CEO in the hallway. The CEO loves it, but Sarah is upset with Josh for going over her head ...Starting at €8.20