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HBSP (USA)
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What Health Consumers Want (Spanish version)
Calkins, Caroline; Sviokla, John J.Article HBS-F0712ALeadership and People ManagementConsumers of health care constitute a highly diverse market, but the idea that companies might segment customers and profit by addressing their varied needs seems almost foreign to the health industry. You can tap hidden value by making use of patterns in the demand for health products and services, especially if you segment consumers according to health and wealth at the same time.Starting at €8.20
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What Health Consumers Want
Calkins, Caroline; Sviokla, John J.Article HBS-F0712A-ELeadership and People ManagementConsumers of health care constitute a highly diverse market, but the idea that companies might segment customers and profit by addressing their varied needs seems almost foreign to the health industry. You can tap hidden value by making use of patterns in the demand for health products and services, especially if you segment consumers according to health and wealth at the same time.Starting at €8.20
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Every Product's a Platform (Spanish version)
Sviokla, John J.; Anthony J.; Paoni, Anthony J.Article HBS-F0510CStrategyTo exploit your product's platform potential, say consultants John Sviokla and Anthony J. Paoni, you need creativity--and good intellectual property protection.Starting at €8.20