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HBSP (USA)
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Rowe, Massof y Stewart: la experiencia de hacer el cambio en Micro Switch
Jick, Todd D.; Rosegrant, SusanCase HBS-411S15Leadership and People ManagementDescribe tres mandos medios que actúan en el papel de agentes de cambio. Destacados sus papeles personales y sus "estados de ánimo" en dos puntos en el curso de la introducción de un cambio cultural importante. Mientras que sus comentarios son sólo seis meses de diferencia, que han llegado a una fase más pesimista y aleccionador del proceso de cambio. Permite a los estudiantes para ver qué tan dinámico es un esfuerzo de cambio, cómo el grado de o...Starting at €8.20
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Wal-Mart's Response to Hurricane Katrina: Striving for a Public-Private Partnership
Rosegrant, Susan; Leonard, DutchCase HBS-HKS150-EEconomicsAs Hurricane Katrina roared towards the Louisiana and Mississippi coasts on August 28, 2005, the public sector-ranging from local law enforcement to the Federal Emergency Management Agency-feverishly prepared for what was expected to be a devastating hit. At the same time, the private sector was undergoing its own exhaustive preparations. At its Bentonville, Arkansas, headquarters, giant retailer Wal-Mart had already launched a comprehensive emer...Starting at €8.20
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Wal-Mart's Response to Hurricane Katrina: Striving for a Public-Private Partnership (Sequel)
Rosegrant, Susan; Leonard, DutchCase HBS-HKS210-EEconomicsAs Hurricane Katrina roared towards the Louisiana and Mississippi coasts on August 28, 2005, the public sector-ranging from local law enforcement to the Federal Emergency Management Agency-feverishly prepared for what was expected to be a devastating hit. At the same time, the private sector was undergoing its own exhaustive preparations. At its Bentonville, Arkansas, headquarters, giant retailer Wal-Mart had already launched a comprehensive emer...Starting at €8.20
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Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A) (Spanish Version)
Shapiro, Roy D.; Watkins, Michael D.; Rosegrant, SusanCase HBS-616S01Service and Operations ManagementAT & T Universal Card Services (UCS) ha tenido un gran éxito durante su corta vida. Dedicada a mejorar la calidad del servicio y la satisfacción del cliente, director de calidad Rob Davis y su equipo de calidad han diseñado y puesto en marcha un sistema de medición y compensación inusual teniendo en cuenta más de 100 medidas de rendimiento monitorizado y comunicada al día.Starting at €8.20