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HBSP (USA)
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Manac Systems International Ltd. (Spanish version)
Kosnik, Thomas J.Case HBS-520S12MarketingManac Systems International is confronting a decision about how best to market one of its computer software product lines to small law firms. In the past, Manac has focused on traditional personal selling approaches to market software products that ran on IBM minicomputers. With the advent of increasingly powerful microcomputers, they now have the opportunity to market a new software product line and must decide how to market it. Should they rely...Starting at €8.20
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Palm Computing: El organizador Pilot
Kosnik, Thomas J.; Atluru, Rajesh; Wasserstein, KevinCase HBS-503S43MarketingPalm Computing parece ser el primero que ha conseguido "derecho" en el mercado de PDA (asistente digital personal). Palm Computing ha diseñado un producto radicalmente nuevo, que será de interés para ciertos segmentos del mercado. Sin embargo, no está claro cómo Palm Computing le irá contra el gigante de la industria, Microsoft.Starting at €8.20