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Siemens AG: Global Development Strategy (A) (Spanish Version)
Thomke, Stefan; Nimgade, AshokCase HBS-604S22Service and Operations ManagementDescribe cómo Siemens, el gigante de la ingeniería eléctrica alemana, ha desarrollado y gestiona I + D global en su gran Información y Redes de Comunicaciones división (ICN). En 1994, Siemens abrió su centro de Bangalore (India), que ahora se ha convertido en uno de sus mayores centros regionales de desarrollo fuera de Alemania. Con Bangalore pidiendo una mayor independencia y autonomía de gestión de recursos, la alta dirección tiene que decidir ...Starting at €8.20
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Bank of America (A) (Spanish version)
Thomke, Stefan; Nimgade, AshokCase HBS-606S31Service and Operations ManagementDescribe cómo Bank of America es la creación de un sistema para la innovación de productos y servicios en su negocio de banca minorista. Se hace hincapié en el papel de la experimentación en algunos "laboratorios" de dos docenas de la vida real que sirven como plenamente operativos sucursales bancarias y como sitios para probar nuevas ideas y conceptos. Se centra en: 1) cómo aprender de la experimentación puede ser maximizada; 2) sistemas de ince...Starting at €8.20
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Burroughs Wellcome and AZT (A) (Spanish version)
Emmons, Willis M.; Nimgade, AshokCase HBS-707S25EconomicsThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS acti...Starting at €8.20
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Ferrari
Thomke, Stefan; Corsi, Elena; Nimgade, AshokCase HBS-618047-EKnowledge and CommunicationFerrari is among the world's most powerful brands but how the company operates has remained mysterious. The case reveals the inner workings of the company - the Ferrari Way - from the way it designs, produces, and markets its cars, to how its leadership team is driving future growth. Central to Ferrari's strategy is its response to disruptive changes in the automotive industry and their impact on the company's products and brand.Starting at €8.20
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BMW AG: The Digital Auto Project (B) (Spanish Version)
Thomke, Stefan; Nimgade, AshokCase HBS-606S12Service and Operations ManagementComplementa el caso (A).Starting at €5.74
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Ferrari (Spanish version)
Thomke, Stefan; Corsi, Elena; Nimgade, AshokCase HBS-619S07StrategyFerrari is among the world's most powerful brands but how the company operates has remained mysterious. The case reveals the inner workings of the company - the Ferrari Way - from the way it designs, produces, and markets its cars, to how its leadership team is driving future growth. Central to Ferrari's strategy is its response to disruptive changes in the automotive industry and their impact on the company's products and brand.Starting at €8.20
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Pfizer Inc.: Building an Innovation Center
Thomke, Stefan; Nimgade, AshokCase HBS-609037-EService and Operations ManagementThe case describes Pfizer's efforts to build and run an innovation center in Cambridge, Massachusetts. As the center goes through different periods of leadership and strategic models, its relationship with the corporation and other research sites is explored. The case study describes in detail the challenges of building an innovation center within a large corporation, including organization, incentives, and scientific issues. Subjects Covered: I...Starting at €8.20
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Innovation at 3M Corp. (A) (Spanish version)
Thomke, Stefan; Nimgade, AshokCase HBS-602S05Service and Operations Management(1) 3M's approach to the management of innovation and understanding market needs, (2) an in-depth description of the Lead User method and its potential as applied to the medical business, and (3) the managerial challenges of introducing novel methods into a successful organization.Starting at €8.20
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Innovación en 3M Corporation (B)
Thomke, Stefan; Nimgade, AshokCase HBS-602S06Service and Operations ManagementComplementa el caso (A).Starting at €5.74
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BMW AG: The Digital Auto Project (A) (Spanish Version)
Thomke, Stefan; Nimgade, AshokCase HBS-602S11Service and Operations ManagementDescribe cómo la empresa automovilística alemana BMW está tratando de reducir su tiempo de desarrollo a la mitad con la ayuda de las tecnologías asistidas por ordenador. Para aprovechar plenamente estas tecnologías en la industria del automóvil muy competitivo, BMW se enfrenta con el reto de cambiar sus procesos y organización, la construcción gradual de nuevas capacidades de desarrollo. Esta tensión entre el antiguo y el nuevo se desarrolla en e...Starting at €8.20