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Brighter Smiles for the Masses--Colgate vs. P&G (Spanish version)
Oberholzer-Gee, Felix; Yao, Dennis; Azevedo Jorge, FilipaCase HBS-707S33StrategyIn 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate Palmolive Co., scrambling because several patents protected the strips, making it difficult for Colgate to copy the invention. But in September 2002, t...Starting at €8.20
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Launching Prius (Spanish version)
Reinhardt, Forest L.; Yao, Dennis; Egawa, MasakoCase HBS-712S03StrategyIn 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the importance of the Prius in Toyota's overall product strategy and explores issues ranging from market structure to competitive advantage and competitive dynamics.Starting at €8.20
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Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisTeaching Note HBS-707542-EStrategyTeaching note to 706454.Starting at €0.00
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Brighter Smiles for the Masses--Colgate vs. P&G, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisTeaching Note HBS-707545-EStrategyTeaching note to 706435.Starting at €0.00
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Toyota Motor Corp.: Launching Prius, Teaching Note
Reinhardt, Forest L.; Yao, DennisTeaching Note HBS-707558-EStrategyTeaching note to (706-458). An abstract is not available for this product.Starting at €0.00
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CBS and Online Video
Yao, Dennis; Rozovsky, Julia; Queiro, FranciscoCase HBS-709447-EStrategyIn late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come to terms with YouTube, the leading video-sharing site on the Internet, or maintain a nonexclusive strategy?Starting at €8.20
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Respondiendo a la Imitación: Intel vs. AMD en 1991
Yao, DennisCase HBS-709S14StrategyEste caso examina la respuesta de Intel a la entrada imitativa por Advanced Micro Devices dentro de la categoría de productos microprocesador 386 en el que Intel había sido el único productor. El caso se establece en 1991 cuando AMD presenta por primera vez su procesador compatible con Intel 386 y antes de que la respuesta de Intel es conocida. El caso se puede utilizar para analizar las interacciones competitivas en la estrategia de marketing y ...Starting at €8.20
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Jaipur Literature Festival - Beyond the Festival Template
Khanna, Tarun; Yao, Dennis; Greene, Hillary; Chowdhury, AmritaCase HBS-712401-EStrategyJaipur Literature Festival (JLF), dubbed "the greatest literary show on earth" was an annual event held in late January at the Diggi Palace in Jaipur. JLF provided a platform for international authors and Indian language authors from the subcontinent to engage in a literary dialogue. By 2011, JLF attracted the largest festival audience in the Asian Pacific region with approximately 60,000 visitors from 24 countries. It featured 224 speakers in 14...Starting at €8.20
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Strategies Beyond the Market -- Course Note for Instructors
Oberholzer-Gee, Felix; Yao, DennisTeaching Note HBS-707508-EStrategyInstructor's guide - not available for classroom use. An abstract is not available for this product.Starting at €0.00
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Lobbying for Love Southwest Airlines and the Wright Amendment, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisTeaching Note HBS-707536-EStrategyTeaching note to 707470.Starting at €0.00