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Retail Isn't Broken. Stores Are
Johnson, Ron; Morse, GardinerArticle HBS-R1112D-EWhen Johnson joined Apple, in 2000, as the senior vice president for retail, conventional wisdom held that a computer maker couldn't sell computers. Johnson promptly tossed out the retailing rule book and built the Apple Store from scratch. "The Apple Store succeeded not because we tweaked the traditional model," Johnson says. "We reimagined everything." Today, Apple stores are the highest performing stores in the history of retailing. In Novembe...Starting at €8.20
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Historian Geoffrey Jones on why knowledge stays put
Jones, Geoffrey G.; Morse, GardinerArticle HBS-F0807H-EStrategyA business historian reminds us that since the nineteenth century, predictions about globalization have been reliably wrong. Despite technology for the fast diffusion of knowledge, information-like wealth-seems to be concentrating even further.Starting at €8.20
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Set Up to Fail: Economist Paul Ormerod on Strategy and Extinction
Ormerod, Paul; Morse, GardinerArticle HBS-F0706G-EStrategyMost organizations bend over backward to avoid failure. They shouldn't, says economist Paul Ormerod. History shows that failure and success are inherently random, so firms should innovate and adapt.Starting at €8.20