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Darden University of Virginia (USA)
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Mars, Incorporated
Loutskina, Elena; Shapovalov, GeorgeCase DARDEN-F-1612-EFinanceRecommended for MBAs, this case is one of a pair of cases used in a merger negotiation exercise. It is designed to be used with "Wm. Wrigley Jr. Company" (UVA-F-1607), but it can also be used on its own. Half of the class prepares only the Wrigley case and the other half uses the Mars case. Wrigley and Mars are in the process of negotiating a merger agreement. Macroeconomic assumptions—particularly forecasting future sugar prices in an uncertain...Starting at €8.20
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Wm. Wrigley Jr. Company
Loutskina, Elena; Shapovalov, GeorgeCase DARDEN-F-1607-EFinanceRecommended for MBAs, this case is one of a pair of cases used in a merger negotiation exercise. It is designed to be used with "Mars, Incorporated" (UVA-F-1612), but it can also be used on its own. Half of the class prepares only the Wrigley case and the other half uses the Mars case. Wrigley and Mars are in the process of negotiating a merger agreement. Macroeconomic assumptions—particularly forecasting future sugar prices in an uncertain envi...Starting at €8.20