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Darden University of Virginia (USA)
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Sunnyside Fields
Farris, Paul W.; Norton, JohnCase DARDEN-M-0781-EMarketingThis case illustrates the problems of a small hydroponic produce company trying to achieve breadth and depth of distribution for its product. The company is considering bypassing traditional channels and selling directly to stores and restaurants. The economics of the proposition are central to the case.Starting at €8.20