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Darden University of Virginia (USA)
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Yamaha Corporation's Corporate Strategy
Bourgeois, L. J. III; Spreadbury, Andrew W.Case DARDEN-S-0139-EStrategyWith a far more diversified product range than any of its competitors in the electronic keyboard market, Yamaha had pursued a corporate strategy of diversification since World War II. The company had branched into the cutthroat competition of television, VCR, and audio-equipment production. With only its manufacturing-related capabilities supporting these businesses, Yamaha Corporation did not fare well with them because top executives were not a...Starting at €8.20