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Darden University of Virginia (USA)
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Embraer: Shaking Up the Aircraft Manufacturing Market
Chen, Ming-Jer; Zimath, Alexandre; Maat, Andrea; Lopes, Fabiano; Reynolds, William; Silva, Nivaldo; Vaughters, Charles; Watt, AaronCase DARDEN-S-0135-EStrategyThe CEO of Embraer, reflects on his company’s dramatic ascent to its position as the world’s leading regional aircraft manufacturer. Since becoming a private company, Embraer had successfully introduced seven commercial aircraft models to the market, including its latest, the 118-seat EMBRAER 195. Now, he is concerned because Embraer does not know what to expect from Bombardier, Boeing, and Airbus regarding their competitive response to his compa...Starting at €8.20