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IESE (España)
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The Rise of Emerging Market Multinationals
García-Canal, Esteban; Guillén, Mauro F.Article ART-2008-EStrategyThe proliferation of multinational companies from emerging countries has taken observers, policy makers and scholars by surprise. The authors¿ research on these up-and-coming MNCs reveals several crucial features that distinguish them from their developed country counterparts, namely related to their speed of internationalization, competitive (dis)advantages, political capabilities, expansion path, preferred entry mode and organizational adaptabi...Starting at €8.20
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El auge de las nuevas multinacionales emergentes
Guillén, Mauro F.; García-Canal, EstebanArticle ART-2008StrategyLa proliferación de multinacionales emergentes ha tomado por sorpresa a observadores, responsables políticos y académicos. La investigación de los autores apunta una serie de rasgos comunes que las distinguen de sus homólogas de los países desarrollados, como el ritmo de la internacionalización, las ventajas competitivas, las capacidades políticas, la ruta de expansión, el modo de entrada preferido y su capacidad de adaptación organizacional. El ...Starting at €8.20