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IESE (España)
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Hoja de ruta para ejecutar con éxito la estrategia
Ferraro, Fabrizio; Argüelles, José Miguel; Maoret, MassimoArticle ART-3127Strategy¿Cómo ejecutar la estrategia eficazmente? Según concluyen los autores tras analizar la literatura académica, cientos de casos empresariales y entrevistas a altos directivos, no basta con tomar decisiones económicas bien razonadas. Este artículo define el concepto de "liderazgo estratégico" tal y como lo entienden los profesores del departamento de Dirección estratégica del IESE. También presentan una hoja de ruta para ejecutar con éxito la estrat...Starting at €8.20
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Liderazgo estratégico: un plan de implantación para el director general
Ferraro, Fabrizio; Argüelles, José MiguelTechnical Note SMN-701StrategyEl liderazgo estratégico es la principal responsabilidad de los directores generales. Con liderazgo estratégico nos referimos a la responsabilidad de identificar los retos claves a los que se enfrenta la empresa, establecer un conjunto coherente de acciones con las que responder ante ellos y guiar a la organización a la hora de implementarlas. En esta nota técnica, ofrecemos un marco de referencia para organizar este proceso y sugerimos un modo d...Starting at €8.20
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Strategic Leadership: A Roadmap for the General Manager's Journey
Ferraro, Fabrizio; Argüelles, José MiguelTechnical Note SMN-701-EStrategyStrategic leadership is the core responsibility of general managers. By strategic leadership, the authors refer to the responsibility of identifying the key challenges for the company, outlining a coherent set of actions to respond to these, and guiding the organization in implementing those actions. This technical note provides a framework to organize this process and suggests a way of combining diverse tools that can help general managers to ca...Starting at €8.20
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A Road Map for Successful Strategy Execution
Ferraro, Fabrizio; Argüelles, José Miguel; Maoret, MassimoArticle ART-3127-EStrategyHow do you successfully execute strategy? It's not just about making rational economic decisions. Effective strategy execution demands something more, as the authors find from their analysis of academic literature, hundreds of business cases and their interactions with top executives. This article defines their concept of strategic leadership, as developed by professors of the Strategic Management Department at IESE, and lays out a road map for s...Starting at €8.20