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IESE (España)
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Compitiendo por el sector de la prensa gratuita en España: Metro frente a Qué
Vives L.; Valor Sabatier, JosepCase SI-149Knowledge and CommunicationEn los últimos años, el periódico Metro ha desarrollado con éxito su posición como uno de los más importantes de España, y al mismo tiempo, disfruta de una expansión que comprende dieciséis países de todo el mundo. El nuevo modelo de negocio, sostenido completamente por ingresos publicitarios, y una expansión a un ritmo acelerado, pueden, al menos parcialmente, explicar este éxito. Sin embargo, en este momento Metro tiene que defender su posició...Starting at €8.20
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The Internationalization of Metro News: Or How Free Newspapers are Trying to Conquer the World
Vives L.; Valor Sabatier, JosepCase DG-1488-EEntrepreneurship, Innovation and ChangeSince its first launch in Sweden, in 1995, Metro News has developed a global footprint that covers Metro was 67 cities with 45 editions distributed in 17 countries. The concept behind is simple but has proven to be very powerful: a free newspaper distributed through the urban transit system. This case disentangles the critical steps in the process of internationalization of Metro.Starting at €8.20
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Competing for the Free Newspaper Industry in Spain: Metro vs Qué
Vives L.; Valor Sabatier, JosepCase SI-149-EKnowledge and CommunicationIn the last few years, Metro News has successfully developed a position as one of the most important newspapers in Spain, at the same time enjoying an expansion into 16 countries all over the world. A new business model, sustained entirely by publicity revenues, and a fast paced expansion can, at least partially, explain this success. However, at the present moment Metro has to defend its positioning vs. the traditional press groups and other new...Starting at €8.20
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Compitiendo por el sector de la prensa gratuita en España: Metro frente a Qué - Nota del instructor
Valor Sabatier, Josep; Vives L.Teaching Note SIT-10Knowledge and CommunicationEsta nota de instructor complementa a un caso centrado en España, donde Recoletos tiene la intención de lanzar un nuevo periódico gratuito.Starting at €0.00
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Competing for the Free Newspaper Industry in Spain: Metro vs Qué - Teaching Note
Valor Sabatier, Josep; Vives L.Teaching Note SIT-10-EKnowledge and CommunicationThis Teaching Note refers to a case that focuses on Spain, where Recoletos is planning to launch a new free newspaper.Starting at €0.00