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IESE (España)
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El estilo todo el año: Moncler, de la pista a la calle
Ferraro, Fabrizio; Tozer, Alice; Baldo, Andrea; Ziegbe, MawuseCase SM-1621StrategyEste caso describe cómo Moncler, líder de las chaquetas de montaña en los cincuenta y sesenta, se transforma para devenir una pieza clave del mercado de los bienes de lujo, en el subsector de las prendas de moda. Repasa las decisiones clave que se tomaron en la década anterior a la OPV y las decisiones que la compañía tiene por delante en 2014. ¿Hasta dónde ampliar las líneas de producto? Tras aventurarse con los accesorios, el calzado y la óptic...Starting at €8.20
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Style Knows No Season: Moncler's Leap From Piste to Street - Teaching Note
Ferraro, Fabrizio; Baldo, Andrea; Tozer, AliceTeaching Note SMT-107-EStrategyTeaching note to complement the case "Style Knows No Season: Moncler's Leap From Piste to Street." This teaching note provides a pedagogical road map for the instructor, including a comprehensive board plan and exhibits for slides, to help the instructor navigate through the content set out in the case.Starting at €0.00
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Michael Kors: la guerra de los bolsos
Ferraro, Fabrizio; Baldo, Andrea; Tozer, Alice; Arribas, VerónicaCase SM-1619Marketing, StrategyEl caso "Michael Kors y la guerra de los bolsos" describe el ascenso meteórico de la compañía de moda y resume las opciones estratégicas que podría valorar para el futuro. En 2014, habían pasado tres años desde que Michael Kors realizara, con éxito, una oferta pública de venta (OPV). Sin embargo, John Idol (presidente, CEO y director) y Michael Kors (director creativo) necesitaban hacer balance. Había indicios de que el mercado de los bolsos de m...Starting at €8.20
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It's in the Bag. Or Is It? Michael Kors' Quest to Stay at the Top - Teaching Note
Tozer, Alice; Arribas, Verónica; Ferraro, Fabrizio; Baldo, AndreaTeaching Note SMT-108-EMarketing, StrategyThis teaching note is designed to accompany the case "It's in the Bag. Or Is It? Michael Kors' Quest to Stay at the Top," which looks at reasons behind the company's exponential growth from 2004 to 2014, as well as potential future growth strategies in an increasingly saturated handbag market.Starting at €0.00
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Marco Arcelli at ENEL (A & B) - Teaching Note
Ferraro, Fabrizio; Bassignana, Paolo; Tozer, AliceTeaching Note SMT-102-EStrategyThis case allows students to consider the merger and integration process between two important energy companies in a dynamic and complex context. At the beginning of 2005, the Italian energy company Enel signed an agreement for the acquisition of Slovenské Elektrárne. Marco Arcelli, former president and CEO of Enel North America, was sent to Slovakia in April 2005 to prepare the groundwork for the integration of the two companies. The process is ...Starting at €0.00
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It's in the Bag. Or Is It Michael Kors' Quest to Stay at the Top
Ferraro, Fabrizio; Baldo, Andrea; Tozer, Alice; Arribas, VerónicaCase SM-1619-EMarketing, StrategyThe case "It's in the Bag. Or Is It? Michael Kors' Quest to Stay at the Top" describes the meteoric rise of this fashion company and outlines the strategic options it might consider for the future. The year 2014 marked three years since Michael Kors Limited had completed a successful IPO. But John Idol (CEO) and Michael Kors (Chief Creative Officer) needed to take stock. There were indications that the handbag market might be becoming saturated. ...Starting at €8.20
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Style Knows No Season: Moncler's Leap From Piste to Street
Ferraro, Fabrizio; Tozer, Alice; Baldo, Andrea; Ziegbe, MawuseCase SM-1621-EStrategyThe case describes how Moncler, the 1950s and '60s leader in mountaineering jackets, transformed itself into a key player in the luxury goods market within the sub-sector of fashion apparel. It looks at the key decisions taken in the pre-IPO decade and at the dilemmas the company faces in 2014. How much should they extend their product lines? They had already ventured into accessories, footwear and eyewear, but there were fears that further diver...Starting at €8.20