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Ivey Business School (Canada)
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Meta: A New Direction To Leadership - Teaching Note
Saurabh Bhattacharya; Arpita AgnihotriTeaching Note IVEY-W27713-ELeadership and People ManagementTeaching note for product W27712.Starting at €0.00
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Hallmark Cards, Inc.: In Search of Turnaround
Saurabh Bhattacharya; Arpita AgnihotriCase IVEY-W29725-EStrategyIn June 2021, the chief executive officer of Hallmark Cards Inc., a leading US greeting cards and gifts company, faced challenges as the digitalization of cards was gaining pace. This growing trend forced the company to overhaul its operations. Although it tried to cope with the changing business environment, the company suffered both in revenue and profit marking. The chief executive officer took efficiency-increasing measures and laid off emplo...Starting at €8.20
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DoorDash: In Search of Profitability - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B21M039-EEntrepreneurship, StrategyTeaching note for product 9B21M039.Starting at €0.00
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Kanopy LLC: Growth Challenges of an Educational Video Streaming Company
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20A078-EEntrepreneurship, MarketingKanopy LLC (Kanopy) was a video streaming platform that hosted independent and documentary films for educative purposes. Founded in 2008, Kanopy had rapidly expanded to several countries. By 2017, it had more than 3,000 college libraries and several publiStarting at €8.20
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Boeing 737 MAX: Dethroned by Competitive Rivalry
Saurabh Bhattacharya; Arpita AgnihotriCase IVEY-9B20M035-EStrategyIn March 2019, Boeing’s 737 MAX aircraft were grounded worldwide. This was a consequence of two deadly plane crashes within five months in late 2018 and early 2019. In both the crashes, the flawed design of the aircraft led to an erroneous reading of the onboard sensors. This, in turn, activated the stall prevention software of the aircraft, which kept pushing the nose of the aircraft down. Boeing was alleged to have hastily developed the 737 MAX...Starting at €8.20
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Zip: In Need of Growth-Oriented Competitive Strategies
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B21M025-EStrategyZip Co Limited (Zip) was a market follower in the Australian buy now, pay later (BNPL) sector. In September 2020, PayPal Holdings Inc. entered the growing sector, which was expected to disrupt the credit card industry, with better incentives for retailers and consumers. Although investors were concerned, Zip’s chief executive officer remained confident about the company’s future growth. How could he combat competition against large players like P...Starting at €8.20
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SpaceX: Starlink’s Uncertain Demand Trajectory - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B21A004-EMarketingTeaching note for product 9B21A004.Starting at €0.00
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Goya Foods, Inc.: Boycott or Buycott Due to the CEO's Political Stance - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B20A081-EMarketingTeaching note for product 9B20A081.Starting at €0.00
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Noora Health: An Innovative Human-Centred Health Care Design - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B20M089-EStrategyTeaching note for product 9B20M089.Starting at €0.00
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The WeWork Company: Internationalization of a Born Global Firm - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B20M045-EStrategyTeaching note for product 9B20M045.Starting at €0.00